Senior Associate, Digital Marketing

The Role

GovExec is seeking a Senior Digital Marketing Associate to join our team. As Senior Digital Marketing Associate, you will be responsible for owning larger scale marketing programs and focusing on strategic projects to achieve team & department goals. You will also develop and execute strategic digital tactics to grow GovExec's brand databases and audience reach across editorial products, as well as develop, monitor, and analyze data-driven campaigns to reach targeted audiences. The Senior Digital Marketing Associate will be a part of the Digital Marketing Team and will report directly to the Director, Digital Marketing.

Responsibilities

• Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more.
• Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals.
• Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product.
• Contribute to strategic projects to ultimately help achieve company and department goals.
• Analyze campaign delivery status through campaign completion across the team.
• This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics.
• Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy.
• Perform other duties as assigned.

Qualifications

About GovExec

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work particularly when, where, and how it gets done has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or Connecticut. GovExec also offers a range of great benefits including :

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities :

The compensation range for this role is $55,000 to $58,000 per year.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.