Senior Manager, Strategic Marketing

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers.

Think loyalty programs and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting‑edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e‑commerce industry.

Yotpo works with some of the most iconic eCommerce brands in the world, and we want more of them.

This role is all about helping us connect with the brands we most want to work with, in ways that feel thoughtful, creative, and impossible to ignore. You’ll be the connective tissue between marketing, sales, and brand, leading the strategy and execution of high‑impact programs that create real momentum with high‑priority accounts.

You might come from the brand side. You might come from growth. You might be the person who always owned the top accounts because you just knew how to make things happen.

Wherever you're coming from, you're tactical, curious, and fast. You have taste, empathy, and instincts that can’t be taught. You know how to build trust quickly, read the room, and use marketing to open real conversations that lead to long‑term partnerships.

This is an in‑person role based in NYC, four days a week. We move fast, care about craft, and believe the best work happens when we’re in the room together.

You will :

Lead strategy and execution of 1 : 1 and 1 : few ABM campaigns using paid, direct mail, email, gifting, events, and more

Build and maintain target account lists, CRM stages, routing logic, and clean segmentation

Create target lists for events and key moments, then help with outreach and follow‑ups that feel thoughtful and timely

Engage directly with brand stakeholders through proactive outreach, strategic conversations, and partnership‑building activities

Own day‑to‑day execution across tools like Influ2, Swan, Clay, HeyReach, Salesforce, Gong, etc.

Leverage AI constantly to write, personalize, automate, and prototype. You vibe code utilities and internal tools when manual processes show up twice

Enable the team with messaging, talk tracks, follow‑up flows, and ideas that help us win

Own reporting and influence tracking. Not just dashboards, but actual qualitative insight that helps us improve

Attend key events, meet buyers, and make sure we show up in ways that make people want to work with us

Ship fast, get feedback, and keep improving

Ideally, you’ll bring :

Hunger to jump in and navigate any challenges that come your way

New does not scare you; it’s an opportunity to learn

Bonus points if you've worked on the brand side (growth, retention, CX, or eCommerce operations)

You're comfortable with ambiguity. You figure things out and build the plan as you go

You have real sales empathy. You want the team to win and you adapt your work based on what's helping close deals

You use AI daily to make your work faster, smarter, and more scalable

You track everything, report, and look for optimizations constantly

You know your way around CRM logic, lead routing, segmentation, and stage definitions

You balance IQ with EQ. You're analytical and creative, logical and personable, and you build trust quickly

You're a strong communicator and thoughtful partner across sales, marketing, and ops

You default to action and improve as you go

Must have a valid U.S. work authorization to apply

About Yotpo US :

100% coverage of employee medical premiums; 90% coverage for dependent / family premiums.

100% coverage of employee dental + vision premiums.

Comprehensive life and disability insurance.

Flexible Time Off (FTO) policy, sick time, and paid holidays.

Equity in options.

Company sponsored 401K matching.

Pre-tax Commuter and Healthcare benefits.

Comprehensive paid leave for new parents and Dependent Care FSA.

Individualized career development, rewards and recognition.

Wellness and philanthropic programming and events.

We are now working in a hybrid capacity, going into the office 4 days per week.

Yotpo is for everyone, and we’re committed to anti‑racist work.

We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $130,000-150,000

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

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