Senior Manager, Global Marketing Analytics & Operations

About Us

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement-we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow's world at work.

About the Opportunity

WeWork is looking for an experienced Senior Manager, Marketing Analytics and Operations based in New York City, who will support the wider global Marketing function at WeWork accountable for the design, implementation, measurement, analysis, and reporting of key activities throughout the buyer journey and customer lifecycle.

As a part of WeWork's Central Data team, you'll partner across the company with global Marketing and Sales stakeholders, Sales Operations, and Technology to help the team make informed data driven decisions to measure effectiveness, track metrics, analyze performance and report on results with clear and actionable insights and takeaways. Equal parts operator and analyst, you will also be responsible for assisting with the set up, maintenance and optimization of lead routing from Marketing to Sales, partnering closely with Sales Operations and Marketing to spot trends and shape plans.

The ideal candidate will have exceptional analytical and quantitative problem solving skills with a proven track record of leveraging data and analytics to drive revenue at the target ROI. The individual must have a deep understanding of marketing attribution models and have experience working with large, complex data sets from multiple sources. They will play an active role in influencing the direction of integrated marketing activations across channels around the globe by enabling and optimizing our funnel, programs, channels, and campaigns. Candidates should be highly collaborative across functions and comfortable with presenting to senior members of both Sales and Marketing teams.

Responsibilities :

Proactively analyze data, identify trends and develop recommendations for changes to investment & marketing strategies across the channels.

Lead development of Weekly, Monthly and Quarterly marketing update presentations to senior and executive management.

Own development and maintenance of Salesforce and Tableau / Power BI dashboards to visualize complex data sets and be able to distill information into actionable insights in reports

Partner closely with our Sales Operations team to assist with translating Sales goals and performance along with past performance into Marketing goals, forecasts and analytical models for Marketing

Ensure activity across marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis, across multiple markets and channels including, but not limited to paid search, social, display, event and email marketing.

Support marketing team on SQL and data needs, including regular and ad hoc reporting.

Own marketing analytics data models in data warehouse and upkeep with engineering, troubleshooting data issues with technical resources and teams to ensure accuracy and integrity of information

Collaborate with cross functional teams to design and optimize marketing attribution and measurement models, including but not limited to leads scoring last-touch, multi-touch, MMMs, etc.

Own set up and implementation of lead forms and routing logic in partnership with Sales teams to ensure seamless handoff of data within existing systems

Work collaboratively, including with external agencies / partners.

Present to Executives and other key Leadership Team members (VP+) across functions

Manage multiple projects and deliver against deadlines for a range of senior stakeholders internally.

About You

Required Qualifications :

8+ years of experience working in analytical capacity modeling and / or interpreting data with a focus on marketing data analytics and operations.

Proficient at utilizing SQL queries to extract and manipulate data efficiently. (preferably Snowflake)

Confident working with various digital analytics and visualization platforms (such as Google Analytics, Salesforce, Looker, Tableau, Power BI) and the ability to build and maintain high quality dashboards

Strong understanding of ad trafficking and online tracking mechanisms including but not limited to Doubleclick Campaign Manager, UTMs, floodlight / pixel tags, etc.

Experience in reporting on customer insights, LTV and CAC analysis and A / B testing

Experience migrating from a first-touch to multi-touch attribution model

Comfortable working in a high paced environment

Strong presentation skills with experience delivering reports to Executives and other key Leadership positions at the company, across functions

Bachelor's or Master's degree with a quantitative focus

Preferred Qualifications :

Proficient in one scripting language (e.g., Python, R) for data manipulation and analysis.

Experience with Git and CI CD workflows

Experience with Cloud Services (AWS or GCP)

Compensation & Benefits

Base Pay : $127,500 to $170,000 annually

Incentive Compensation : WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

Benefits : Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans / policies / agreements, which will be made available to you after commencing employment), including : 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you-because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups , or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

WeWork is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. WeWork is also proud to be an affirmative action employer with respect to veterans and individuals with disabilities.