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Performance Marketing Manager - Creative Optimization
Performance Marketing Manager - Creative OptimizationRocket Companies • Los Angeles, CA, US
Performance Marketing Manager - Creative Optimization

Performance Marketing Manager - Creative Optimization

Rocket Companies • Los Angeles, CA, US
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Performance Marketing Manager

As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A / B testing to enhance business results.

About the Role

  • Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
  • Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
  • Develop and manage learning agendas that fuel creative development and optimization
  • Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
  • Collaborate with external agencies to execute, test, and improve paid social and display campaigns
  • Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
  • Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

About You

Minimum Qualifications

  • Two years of performance media marketing experience with strong emphasis on paid social and creative testing
  • Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
  • Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A / B testing) strategies
  • Strong presentation skills and ability to translate data into actionable, strategic recommendations
  • Experience partnering across teams, agencies, and creative functions to drive campaign results

    • Preferred Qualifications

  • Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
  • Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
  • Experience developing and leading learning agendas and creative testing roadmaps
  • Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
  • Bachelors degree in Marketing, Communications, Business, or related field; leadership potential
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