Director, Marketing Performance & Optimization

This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

The Job

This

newly created leadership role

will shape how Warner Bros. Games measures, interprets, and optimizes marketing performance across our fast-evolving portfolio — with a specific focus on

mobile titles and live service games . As

Director of Marketing Performance & Optimization , partnering with Central Technology and Services to build the systems, data tools, platforms and frameworks you'll own the Performance & Optimization operations that help us understand how marketing efforts influence player acquisition, engagement, and retention over time.

You’ll bring

deep expertise in mobile marketing, ad networks, and media channels , and lead the development of

player-centric measurement strategies

— from first impression to long-term value. Your work will empower publishing and studio teams with clear, actionable insights that directly inform campaign decisions, media strategy, and product optimizations.

The Daily

Lead a team of analysts focused on measuring performance across

mobile, live-service and console / PC titles , spanning paid media and UA, CRM, brand, O&O, .live streaming, community, and social channels.

Own the development of

cross-channel measurement frameworks and benchmarks

tailored to mobile / live-service dynamics (CPI, ROAS, LTV curves, player re-engagement, etc.).

Translate complex performance data into

actionable campaign insights

— helping teams decide where to invest, what to pause, and how to optimize.

Define needs to evolve data platforms and reporting systems that integrate data across

ad networks , creative performance, CRM,

MMPs, store analytics, CDPs, and in-game telemetry.

Develop a unified understanding of

player behavior across the full marketing funnel

— from first touch through install, activation, monetization, and retention.

Define and refine

player signal frameworks , identifying which behaviors (e.g., social and community engagement, live streaming, early session depth, engagement loops, monetization actions) predict long-term value.

Partner with Brand Marketing, Franchise Planning, Studios, and Live Ops to ensure insights inform GTM, live content beats, and post-launch performance.

Work closely with media teams and external partners to

evaluate the effectiveness of creative, placements, and bidding strategies across UA platforms

(Meta, Google, Unity, TikTok, etc.).

Intimately understand how the ad platform and networks algorithm or bidding platforms work to brief Central Tech , media buying, creative teams and studios on optimization

Lead

test-and-learn programs

that iterate on timing, sequencing, audience segmentation, and creative strategy to drive improved performance.

What We’re Looking For

Proven experience leading marketing analytics for

mobile and live-service games ; comfort navigating both in-flight optimization and long-term planning.

Deep understanding of

ad networks, attribution models, and UA optimization

strategies.

Hands-on experience developing and applying

player behavior signals

to drive predictive value models.

Strong grasp of marketing metrics (ROAS, LTV, CPI, CTR, retention curves) and how they map to creative, media, and lifecycle strategy.

Track record of

cross-functional influence , particularly with studio, product, and live operations teams.

Ability to lead both the strategic vision and operational delivery of performance insights.

Passion for games and player-first storytelling

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

www.wbd.com / guiding-principles /

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our

accessibility page

for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $146,300.00 - $271,700.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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