Vice President of Product Marketing

Overview

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Crescendo is the first

AI-native contact center

combining the world’s smartest, auto-tuning AI with multilingual human experts to deliver

performance-guaranteed customer experiences . We stand apart as the

peak of CX performance , scalable and proven. Our platform helps mid-market leaders and enterprise giants scale across every channel with

outcome-based pricing, rapid time-to-value, and enterprise-grade trust . We don’t just sell software. We deliver results — guaranteed. The Role Crescendo is looking for a

Vice President of Product Marketing

to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth. Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed

performance brand in CX + AI . This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder. This is a remote-role with preference to someone based in San Francisco.

What You’ll Do

Define & Elevate the Story

— Craft the category narrative that cements Crescendo as the AI-native contact center. Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction. Partner with execs, product, and sales to create narratives that cut through noise and win markets. Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism.

Fuel GTM & Sales Success

— Build the arsenal : battlecards, ROI models, competitive plays, proof points that win deals. Equip the field with messaging that accelerates pipeline and closes revenue. Partner tightly with sales leadership to remove friction and unlock velocity.

Shape Market & Competitive Strategy

— Own market and competitive intelligence, turning insights into offensive and defensive plays. Position Crescendo as the thought leader and category-defining brand.

Lead World-Class Launches

— Architect GTM strategies that make every product launch impossible to ignore. Feed insights back into product roadmap, pricing, and packaging. Partner with sales and finance to push outcome-based pricing narratives that resonate.

Expand Market Influence

— Cultivate relationships with Gartner, Forrester, and key influencers. Evangelize Crescendo at conferences, on stage, and in media. Anchor campaigns and demand-gen in differentiation that drives conversion.

Build & Scale a Team

— Start as a player-coach, then scale a high-performing product marketing function. Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory.

What We Expect From You

10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred).

Proven expertise in CX, contact center, or customer service technology.

A category creator with the storytelling chops to command exec, analyst, and customer audiences.

Track record of competitive wins, sales enablement excellence, and market-shaping launches.

Strategic, analytical, and collaborative leader who thrives in high-growth environments.

Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute.

Why Crescendo?

Performance-Guaranteed CX → The only model with skin in the game

Category Leadership → We’re not joining the conversation. We’re writing it

Velocity & Scale → From mid-market agility to enterprise impact, Crescendo moves fast and delivers faster

AI + Superhumans → Not one or the other — the best of both, working together

Join us to define the future of customer experience in the AI era.

Company Culture Is At Our Core

Our core values bring intention to our work and set the tone for our culture. From the partners we serve to the associates who work with us, we share a set of core values that guide our actions. Care for others - Cooperate, empathize, and seek opportunities to put each other first

Embrace growth - Expand your mind by taking calculated risks, developing your skills, and staying open to change

Manifest trust - Trust is the bond that allows us to work at our highest levels, as members of a team, in a unified direction. It is continuously earned by delivering on our commitments

Take ownership - Doing the right thing should come naturally

Be humble - Seek guidance, receive feedback, ask questions, and listen to your colleagues

Crescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact careers@crescendo.ai.

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