Automation and Personalization Lead

Job Description

Job Description

About Us :

Live experiences help people cross today's digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that's bringing us together. To fulfill Gametime's mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role

The Automation and Personalization Lead will define and drive the strategy for marketing automation and applied machine learning at Gametime. Focused on CRM and SEM channels, this cross-functional role will partner with marketing, analytics, and engineering to develop and deploy ML-powered systems that improve targeting, enable personalization, and increase efficiency across campaigns.

You will work across the entire lifecycle of ML application—from strategy and ideation through to model deployment and measurement. Your work will shape how fans are engaged, retained, and reactivated through intelligent, automated, and highly personalized marketing.

Key Responsibilities

• Partner with CRM and paid marketing teams to identify opportunities for automation, advanced audience segmentation, and predictive targeting.
• Design and implement machine learning models to support marketing use cases including churn prevention, LTV forecasting, and event affinity scoring.
• Enable personalization at scale through dynamic content optimization, send-time optimization, and cross-channel orchestration.
• Drive SEM innovation by operationalizing ML-based bidding, keyword optimization, and creative testing strategies.
• Lead adoption of advanced automation capabilities across ad platforms including Google, Meta, and programmatic systems.
• Partner with Engineering and Analytics to ensure the right data infrastructure, pipelines, and experimentation frameworks are in place to support automation.
• Own the roadmap for ML and marketing automation, aligning it with company growth goals and marketing priorities.
• Serve as the primary bridge between marketing stakeholders and technical teams, ensuring solutions are business-relevant and measurable.
• Champion best practices in experimentation, incrementality measurement, and performance monitoring for ML models.

Key Competencies

Requirements

Nice to Haves

Why Gametime

This role is a rare opportunity to drive innovation at the intersection of marketing and machine learning. You'll own the roadmap for automation and personalization across two of Gametime's most critical marketing channels. With full visibility into the impact of your work—from model performance to revenue outcomes—you'll help shape the future of growth at Gametime. If you're excited by high-leverage problems, real-world ML application, and measurable business impact, this is your role.

What We can Offer :

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills / capabilities, experience, and available budget.

United States - Pay Range

$154,925—$182,265 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.