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Digital Marketing Director

Digital Marketing Director

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Director, Digital Marketing.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies across various channels

Design and implement consumer engagement strategies and a loyalty program to enhance customer retention

Lead website enhancements focusing on user experience and conversion rate optimization

Required Qualifications

8+ years of marketing experience, with 4-6 years in digital marketing and customer retention

4+ years of leadership experience

Proven track record in developing successful loyalty programs in B2C or retail industries

Experience with CRM platforms and data analytics tools

Strong understanding of customer segmentation and data-driven marketing

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Director Digital Marketing • Kalamazoo, Michigan, United States

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