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Chief Marketing Officer
Chief Marketing OfficerAlphaX RE Capital • Cupertino, CA, United States
Chief Marketing Officer

Chief Marketing Officer

AlphaX RE Capital • Cupertino, CA, United States
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Company : AL Homes, a brand of AlphaX RE Capital

Salary range : $140,000 - $220,000

Language requirement : For this role, Chinese / Mandarin speaking is a must.

Strategic Leadership

  • Define and execute a marketing strategy aligned with company vision and growth objectives.
  • Lead AL Homes’ brand positioning across competitive real estate markets.
  • Drive acquisition, retention, and lifecycle marketing across diverse customer segments.
  • Set clear KPIs and performance frameworks to track ROI and impact.

Brand & Reputation Management

  • Ensure consistent messaging across all touchpoints—digital, in-person, and media.
  • Build AL Homes’ reputation as a trusted residential real estate leader.
  • Develop and maintain strategic brand partnerships to extend reach.

    • Public Relations & Corporate Communications

  • Lead company-wide PR and media strategy to elevate visibility and credibility.
  • Build and maintain relationships with journalists, influencers, and industry stakeholders.
  • Oversee press releases, media outreach, executive visibility, and press events.
  • Manage crisis communications and brand protection protocols.
  • Drive community relations, CSR communications, and reputation monitoring.
  • Serve as spokesperson or designate representatives as needed.
  • Lead digital transformation across web, social, paid media, and marketing automation.
  • Implement data-driven strategies leveraging analytics and market intelligence.
  • Explore emerging platforms and technologies to stay ahead of industry trends.
  • Oversee CRM and digital engagement ecosystems.
  • Build and scale a high-performing marketing and communications organization.
  • Foster collaboration, creativity, and operational discipline.
  • Allocate resources effectively across campaigns, PR, and brand initiatives.
  • Conduct ongoing research on customer behavior, competitive landscape, and market shifts.
  • Deliver insights that inform product strategy, positioning, and messaging.
  • Track PR performance metrics such as share of voice, sentiment, and media impact.

    • Internal Communications

  • Lead internal messaging to ensure alignment across departments.
  • Support executive communications and employer branding in partnership with HR.

    • Budget & Performance Management

  • Own marketing and PR budgets with a focus on efficiency and measurable returns.

    • Qualifications

    Education & Experience

  • Bachelor’s in Marketing, Communications, Business, or related field (MBA preferred).
  • 10+ years of progressive marketing leadership, including 5+ at the senior level.
  • 5+ years in PR / corporate communications with proven press coverage success.
  • Real estate, homebuilding, or adjacent industry experience strongly preferred.

    • Core Competencies

  • Proven success in full-stack marketing + high-stakes PR strategy.
  • Strong media relations with active journalist network.
  • Excellent crisis management and strategic messaging capabilities.
  • Exceptional verbal / written communication and executive presence.
  • Strong command of digital, traditional, and analytics-driven marketing.
  • Team builder with budget ownership and operational discipline.

    • Personal Attributes

  • Visionary yet execution-focused.
  • Entrepreneurial, adaptable, and relentless in pursuit of growth.
  • Strong integrity, calm under pressure, and naturally persuasive.
  • Exceptional relationship-builder internally and externally.

    • Bonus Experience

  • Familiarity with sustainable / green housing marketing.
  • Customer journey mapping and CX strategy.
  • Recognized or awarded for marketing / PR excellence.

    • #J-18808-Ljbffr

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