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Director of Product Marketing

Director of Product Marketing

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Director of Product Marketing to lead product positioning and messaging strategies.

Key Responsibilities

Own the product marketing strategy and oversee execution of GTM plans for product launches and feature releases

Define product positioning and value propositions based on market trends and buyer needs

Manage the Content Marketing Manager to create high-quality content supporting the buyer journey

Required Qualifications

Bachelor's degree in Marketing, business, or related field

7+ years of experience in B2B SaaS product marketing, with a preference for compliance or HR tech experience

2+ years in a leadership role managing teams

Proven success in product positioning and B2B GTM execution

Strong understanding of buyer personas and enterprise SaaS buying cycles

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Director Of Marketing • Kalamazoo, Michigan, United States

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