Email Channel Marketing Manager

Email Marketing Manager

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

The Email Marketing Manager develops, implements, and manages email marketing strategies to drive Member engagement, lead generation, and sales for the club. This role involves creating compelling email campaigns, analyzing performance metrics, and optimizing strategies to achieve measurable results.

RESPONSIBILITIES / JOB DUTIES

• Develop and implement email marketing strategies aligned with overall marketing objectives.
• Create engaging and persuasive email content (subject lines, body text, calls to action).
• Analyze email marketing performance data (e.g., open rates, click-through rates, conversion rates) and identify areas for optimization.
• Recommend and implement A / B testing and optimizations for email campaigns to maximize results.
• Stay up-to-date on industry trends and best practices in email marketing.
• Collaborate with other marketing team members to integrate email marketing efforts into overall marketing campaigns.
• Report on email marketing performance and provide recommendations for improvement monthly.
• Partner with the Marketing Analytics team to create audience segments.
• Oversee the assigned / approved annual budget for your channel, monitoring its use monthly and continually looking for ways to optimize spend.
• Direct outside agencies / resources assigned to your channel.

KNOWLEDGE AND SKILLS

EDUCATION, COMPETENCIES, CERTIFICATIONS / LICENSES

Minimum Requirements :

Preferred Requirements :

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range : Min : $129,234.00 - Mid : $161,542.00- Max : $193,849.00