Talent.com
Content Marketing Lead Job at Baton Market Inc in New York
Content Marketing Lead Job at Baton Market Inc in New YorkMediabistro • New York, NY, United States
serp_jobs.error_messages.no_longer_accepting
Content Marketing Lead Job at Baton Market Inc in New York

Content Marketing Lead Job at Baton Market Inc in New York

Mediabistro • New York, NY, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

About Baton

Baton equips business owners and buyers with a modern, datadriven marketplace to buy or sell, offering valuations grounded in real financials and allowing them to close deals 2x faster than the industry norm. We recently closed our Series A to scale this vision further. We are proud to be building in person in New York City.

Why join us

  • Rapid momentum - We're gaining traction quickly & our valuation tools, offmarket listings, and streamlined closing processes are changing how small business deals happen at scale.
  • Ownership from day one - As a small, lean team, every hire carries outsized impact; from shaping product direction to building a culture of customer-first execution.
  • In-person energy & collaboration - Based in NYC, we foster a tight-knit, energetic team environment where voice matters and decisions move fast.
  • Mission with heart - We're clearing the path for small business owners to take meaningful steps forward by providing them clarity, speed, and confidence when it matters most.
  • World-class investors & runway for impact - Backed by Obvious, Giant Ventures, Divergent, Trust Fund, Burst Capital, Bloomberg Beta, and others, our Series A sets a deliberate course for growth and meaningful scale.
  • Competitive compensation & perks - Expect marketcompetitive pay, equity, fully-covered health benefit options, flexible time off, commuter perks, in-office snacks, and a true culture of low ego and high respect.

Role Overview

You will be the "content brain" at Baton - owning ideation, creation, optimization, and performance of content across our blog, LinkedIn, social (Instagram / TikTok / YouTube), and more. You'll translate insights from the SMB acquisition space into compelling narratives that attract, engage, and convert business owners and buyers. This role sits on the Growth team and blends content marketing, growth marketing, and brand storytelling.

Key Responsibilities

  • Lead Baton's content strategy and roadmap , aligning with growth goals (organic acquisition, thought leadership, brand awareness)
  • Produce high-impact content end-to-end : from ideation and interviews to writing, editing, and publishing
  • Create and manage content across formats : blog posts, LinkedIn, social media (TikTok, Instagram), and web copy
  • Interview business owners, buyers, and internal experts to surface stories and insights relevant to SMB acquisition
  • Own SEO / AEO performance - implement best practices, track rankings, and drive discoverability
  • Manage the content calendar and coordinate with Sales and Transact teams for timely execution
  • Analyze performance data (traffic, engagement, conversions) to inform iterations and future planning
  • Collaborate with design and video teams to expand content formats (e.g. video, infographics, newsletters)
  • Support brand voice and messaging , including occasional copywriting for campaigns and site updates
  • Stay ahead of market trends and competitor content , identifying opportunities for new content themes

    • What We're Looking For (Qualifications & Skills)

    Required

  • 2-5 years in content marketing, editorial, communications, or related roles
  • A strong writing portfolio (blogs, LinkedIn, social or other media) that shows clarity, creativity, and business impact
  • Excellent editing, narrative structuring, and storytelling skills
  • Experience producing content for executives / leadership, especially in B2B or complex domains
  • Demonstrated ability to manage a content strategy across multiple channels
  • Solid research / synthesis skills - digging into unfamiliar industries or verticals and surfacing compelling narratives
  • Comfortable in high-growth, ambiguous environments; ability to switch hats and move fast

    • Preferred / Nice to Have

  • Experience in or passion for SMBs, fintech, acquisitions, or marketplaces
  • Hands-on experience or exposure to content SEO / keyword strategy and analytics tools (e.g. SEMrush, Ahrefs, Google Analytics)
  • Experience creating or collaborating on video / short-form media (Reels, TikTok, YouTube)
  • Familiarity or comfort using AI / generative tools to support ideation or drafts
  • Experience in startup / tech-enabled services or growth roles

    • Success Metrics / KPIs

  • Organic traffic growth (blog / content-driven)
  • Search rankings / keyword visibility (AEO / SEO)
  • Engagement metrics (time on page, bounce, shares, comments)
  • Conversion / funnel contribution (e.g. content-led leads, email signups)
  • Content velocity / consistency (publishing cadence vs plan)
  • Quality / brand consistency (editorial review, feedback)

    • Why Baton

  • Mission-driven work : empowering entrepreneurs and shaping the future of small business transitions.
  • A collaborative, data-driven, and growth-oriented culture.
  • An opportunity to make a significant impact at an early stage in our journey.

    • Benefits

  • Employer contribution for all healthcare options
  • 401k plan / short-term disability
  • Five weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days
  • On-demand mental health support from Spill
  • Laptop of your choice
  • Parental leave program
  • The opportunity to make a meaningful impact on the lives of small business owners and their communities

    • Help us create the next great asset for everyone

  • We believe that democratizing access to small business ownership with reliable data and tools for buying and selling businesses will reshape the economy.
  • At Baton, we're building the AI-native platform that makes small business transitions transparent, fast, and fair as we support the millions of baby boomers who have poured their life into their small business.
  • We're already the largest marketplace in the space with nearly 100 closed transactions & thousands of listings in front of tens of thousands of active buyers on the platform.
    • serp_jobs.job_alerts.create_a_job

    Content Marketing Lead • New York, NY, United States

    Job_description.internal_linking.related_jobs
    Director, Content Marketing Job at Consumer Edge in New York

    Director, Content Marketing Job at Consumer Edge in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Get AI-powered advice on this job and more exclusive features.Join a dynamic team that's redefining consumer data analytics. We empower top investment firms and global brands with cutting-edge insig...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Manager Job at Starbridge in New York

    Content Marketing Manager Job at Starbridge in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    We’re hiring a Content Marketing Manager to build the most influential voice in public sector GTM.Starbridge is the GTM system-of-action for public sector sellers. Content has been core to our growt...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Manager Job at LiveFlow in New York

    Content Marketing Manager Job at LiveFlow in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    LiveFlow is on a mission to redefine how businesses manage their finances.We’re building the next-generation accounting and finance platform that turns outdated systems and manual workflows into a ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Director, Content Marketing Job at Slice in New York

    Director, Content Marketing Job at Slice in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now e...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Marketing Lead Job at Baton in New York

    Content Marketing Lead Job at Baton in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Overview Role : Content Specialist at Baton.You will own ideation, creation, optimization, and performance of content across our blog, LinkedIn, social channels (Instagram, TikTok, YouTube), and mor...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Specialist Job at SPENCE-CHAPIN in New York

    Content Marketing Specialist Job at SPENCE-CHAPIN in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.permanent
    The Content Marketing Specialist will lead the creation of short-form social media content (Reels, Stories, etc.Instagram, TikTok, Facebook, YouTube, and LinkedIn. This includes filming and editing ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Content Manager Job at Client Accelerators in Westfield

    Marketing Content Manager Job at Client Accelerators in Westfield

    Mediabistro • Westfield, NJ, United States
    serp_jobs.job_card.full_time
    Overview Do you love getting in front of the camera and filming content for the world to see? Do you love Digital Marketing & creating ads that drive conversions? Well then you might be a great f...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Marketing Specialist Job at StackAI in New York

    Content Marketing Specialist Job at StackAI in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    About the role Stack AI is looking for a Content Marketing Specialist to help grow our customer base and spread the word about our platform. You will work closely with our founders, sales team, and ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Lead Job at Editframe in New York

    Content Lead Job at Editframe in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    You will have true ownership of the product and help us build a missing piece of infrastructure on the web - drive the product vision, participate in building the early team, and work closely with ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Job at Sbhonline in New York

    Marketing Job at Sbhonline in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time +1
    Looking for a creative and results-driven Social Media Manager with proven experience on TikTok and Meta (Facebook).This role focuses on driving sales through engaging social media strategies whi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Technical Content Marketing Job at Modal Labs in New York

    Technical Content Marketing Job at Modal Labs in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    About Us : Modal is building the serverless compute platform to support the next generation of AI companies.In order to deliver the developer experience we wanted, we went deep and built our own in...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Technical Content Marketing Job at Modal in New York

    Technical Content Marketing Job at Modal in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Modal provides the infrastructure foundation for AI teams.With instant GPU access, sub-second container startups, and native storage, Modal makes it simple to train models, run batch jobs, and serv...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Marketing Manager Job at US Mobile in New York

    Content Marketing Manager Job at US Mobile in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Overview Join to apply for the Content Marketing Manager role at US Mobile.This range is provided by US Mobile.Your actual pay will be based on your skills and experience — talk with your recru...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Lead Job at Kouper Health in New York

    Marketing Lead Job at Kouper Health in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Kouper Health is leading the charge in transforming patient care navigation.We are backed by General Catalyst, CVS Health Ventures, and 25madison. Our mission is to bridge the care transition gap an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Marketing Manager Job at We Are Aspire US in New York

    Content Marketing Manager Job at We Are Aspire US in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Our client is looking for a creative, strategic, and results-driven Content Manager to join their growing B2B SaaS team.This mid-level role is perfect for someone who thrives on shaping brand voice...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Manager Job at Staffbase GmbH in New York

    Content Marketing Manager Job at Staffbase GmbH in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    As we expand our presence in North America, we’re looking for a sharp, story-driven.This is a hands-on, high-visibility role for a content creator who can think strategically, write exceptionally, ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Manager, Content Marketing Job at Medium in Holmdel Township

    Manager, Content Marketing Job at Medium in Holmdel Township

    Mediabistro • Holmdel Township, NJ, United States
    serp_jobs.job_card.full_time
    We are looking for a highly strategic and results-driven.This is a critical, high-impact role that goes beyond writing; you will own the vision, execution, and optimization of all content designed ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Manager Job at Intenseye in New York

    Content Marketing Manager Job at Intenseye in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Intenseye is seeking a dynamic Content Marketing Manager!.We believe in the power of storytelling, and we’re looking for a Content Marketing Manager who can help us craft and distribute high-impact...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Content Marketing Executive Job at Lalamove in New York

    Content Marketing Executive Job at Lalamove in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Join to apply for the Content Marketing Executive role at Lalamove 3 days ago Be among the first 25 applicants Join to apply for the Content Marketing Executive role at Lalamove At Lalamove, ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Content Strategy Lead Job at First Base in New York

    Content Strategy Lead Job at First Base in New York

    Mediabistro • New York, NY, United States
    serp_jobs.job_card.full_time
    Tens of thousands of businesses - from newly incorporated startups to public enterprises - rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office.It is on...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30