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Social Media Marketing Manager

Social Media Marketing Manager

Medallia, Inc.McLean, VA, United States
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Overview

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike.

We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees.

We empower exceptional people to create extraordinary experiences together.

Bring your whole self.

The Role and Team

As part of our Content Strategy team, you will own the development and execution of our corporate social strategy across channels, driving impact for campaigns, amplifying employee and customer voices, and telling stories that spark engagement, build influence, and strengthen our brand perception.

This is an exciting role with significant influence. You'll be the one steering our presence, raising the bar, and ensuring we show up consistently, creatively, and authentically where it matters most.

Responsibilities

  • Build and lead a corporate social strategy for an enterprise B2B brand, aligning social initiatives to broader marketing and business goals.
  • Lead multi-channel social campaigns across platforms including LinkedIn, Instagram, X, Tiktok to grow audiences and strengthen brand presence.
  • Leverage social management platforms (e.g., Sprout Social or similar) to schedule, monitor, and analyze content, optimizing for engagement and reach.
  • Work seamlessly across marketing and other teams to drive integrated impact.
  • Build and manage employee advocacy programs that amplify company messaging and increase organic reach.
  • Create compelling content tailored to different audiences and formats, leveraging strong storytelling instincts.
  • Develop and manage executive social presence and thought leadership programs to elevate brand influence.
  • Collaborate with creative teams to produce visually compelling, on-brand content optimized for each channel.
  • Build community engagement through two-way dialogue and leverage social listening insights to inform strategy.

Qualifications

Minimum Qualifications

  • Bachelor's degree or equivalent relevant experience.
  • 5+ years of professional experience in social media management
  • Demonstrated experience leading social strategy that drives measurable business outcomes.
  • Demonstrated experience using social analytics to measure performance, optimize campaigns, and demonstrate impact.
  • Demonstrated experience managing multi-channel social platforms (LinkedIn, Instagram, X, Facebook) at scale.
  • Preferred Qualifications

  • Social media management experience in the enterprise B2B environment.
  • Passion for social media and emerging trends in digital engagement.
  • Thrives at both the strategic and executional level, including engaging leadership and subject matter experts while driving ideas into action.
  • Self-starter and natural leader who can elevate existing programs into something greater.
  • Excellent communication and collaboration skills.
  • Experience driving employee engagement through social advocacy programs.
  • Strong instincts for storytelling and content personalization.
  • Medallia is committed to equal pay and transparency. The annual base salary range for this position is $102,400 - $176,000. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education / training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

    Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.

    At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal-opportunity workplace and is an affirmative-action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.

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    Social Media Marketing Manager • McLean, VA, United States

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