Vice President of Market Development

As Vice President of Market Development at EF Ultimate Break, you will lead the strategic evolution of our travel product portfolio designed for 18–35-year-olds. This role demands a deep understanding of the travel industry and a sharp eye for emerging trends, paired with the ability to translate market insights into operationally feasible and customer-centric tour experiences. You’ll operate at the intersection of innovation and execution—working cross-functionally with Marketing, Operations, Sales, Data Analytics, and Development teams across global offices to shape, refine, and launch itineraries that inspire the next generation of travelers.

You will oversee a Director of Market Development and a team of five, inspiring and mentoring them to deliver excellence, think creatively, and challenge the status quo. Your leadership will foster a culture of curiosity, accountability, and innovation while ensuring every itinerary meets high standards of quality, sustainability and profitability. From driving commercial performance and optimizing tour merchandising to activating strategic partnerships and training internal teams, your impact will be felt across the entire customer journey.

The Role

• Define and communicate the strategy for EF Ultimate Break’s product portfolio, aligning exceptional traveler experiences with strong financial performance. This includes planning for itinerary expansion, as well as making informed decisions around cost, budgeting, and inventory to determine when to optimize, sunset, or significantly evolve tours.
• Oversee and guide the cross-functional process—managed by your team—through which new tours, tour changes, and optional excursions are developed and brought to market.
• Inspire, coach, and develop your team, fostering professional growth and a spirit of innovation.
• Direct your team in building and managing relationships with National Tourism Boards (NTO) and Destination Marketing Organizations (DMO), ensuring partnerships are leveraged for co-marketing, sponsorships, and enriched product offerings.
• Provide strategic direction on portfolio growth, guiding your team in leveraging market insights, whitespace opportunities, and traveler trend data to expand EF Ultimate Break’s competitive advantage.
• Set strategy and oversee your team’s management of systems that support the product, including sales and operations databases, tour fact sheets, website itineraries, optionals, and “Know Before You Go” guides.
• Cross-functional collaboration with UB Finance as well as other senior leaders to steer all phases of the product development process—directing your team in creating itineraries, optional excursions, and customer experiences that align with EF Ultimate Break product guidelines and financial objectives.
• Lead your team in assessing and measuring product quality using traveler feedback, operational data, and commercial results, then implement improvements to the overall tour experience.
• Collaborate with EF World Journeys and broader EF Market Development teams to align on strategic best practices, while also championing EF-wide sustainability and Responsible Tourism principles to ensure they are meaningfully integrated into product design and execution through your team’s work.
• Oversee the creation and delivery of engaging trainings on new destinations or tour changes, ensuring your team educates and inspires internal stakeholders.
• Provide strategic oversight for presentations, research projects, and customer feedback initiatives managed by your team.

Guide your team in monitoring global travel trends, cultural shifts, and Gen Z / Millennial preferences to identify and act on high-potential product opportunities.

Who You Are :

Why you’ll love working here : Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing : it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect :

About EF Ultimate Break

AtEF Ultimate Break,we’reabout way more than collecting passport stamps. Our guided tours empower young adults aged18–35to explore a world outside their comfort zones. And the result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures, and help bring the world a little bit closer. WARNING : Working at Ultimate Break may inspire your own desire to see the world,goodnews is-we’llhelp with that!

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