Talent.com
serp_jobs.error_messages.no_longer_accepting
Head of Digital Growth (Totowa)

Head of Digital Growth (Totowa)

CapezioTotowa, NJ, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezios expansion and revenue generation through digital channels. This individuals skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to todays customer and maximize Capezios commercial opportunity.

Key Responsibilities

Owned Global Consumer Channels

  • Own the strategy and operations for Capezio-owned consumer channels :
  • Capezio.com / eCommerce (domestic and international)
  • Marketplace storefronts (e.g., Amazon, Walmart, etc.)
  • Monetization of Instagram and TikTok
  • New revenue channel incubation, including Capezios Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
  • Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
  • Support Capezios growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
  • Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement

Marketing & Growth

  • Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO
  • Align marketing plans with commercial goals and promotional calendars across all owned channels
  • Own and continuously improve LTV, loyalty, and customer retention metricsincluding full ownership of the loyalty program strategy, budget, and iteration roadmap
  • Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns
  • Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity

    • Digital Infrastructure & Consumer Data

  • Oversee Capezios digital consumer infrastructure, including :
  • CRM systems and customer journey architecture
  • MarTech stack , segmentation, and marketing automation
  • Consumer analytics , attribution, and reporting frameworks
  • eCommerce platform performance , including UX conversion optimization
  • Partner with the IT to ensure clean, actionable data flows across systems
  • Build and lead a culture of testing, personalization, and iterative optimizationleveraging A / B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance
  • Oversee Capezios digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads

    • Team & Cross-Functional Leadership

  • Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics
  • Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels
  • Collaborate with the sales team to ensure DTC efforts complement wholesale goals
  • Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales
  • Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels
  • Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partnersincluding active agency and vendor performance management
  • Effectively synthesize and communicate strategy and performance to executive leadership and the Board

    • Who You Are

  • A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses
  • A performance-driven marketer who balances creative instincts with clear commercial goals
  • A systems thinker with experience owning martech, CRM, and consumer data strategies
  • Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution
  • A collaborative executive who brings clarity, urgency, and alignment across functions
  • A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages
  • A pragmatic builder who knows how to modernize infrastructure and scale what workswithout overcomplicating
  • A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals

    • Qualifications

  • Bachelor's degree required
  • 10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership
  • Deep understanding of Amazon and other key digital marketplace customers
  • Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces)
  • Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment
  • Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO / LSA dashboards, etc.)
  • Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing
  • Strong understanding of CRM, martech, personalization, and data architecture best practices
  • Track record of leading digital merchandising functions, including PDP optimization, navigation / filtering logic, and on-site search performance
  • Track record of aligning execution with brand voice and business outcomes
  • Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution

    • Salary : $180,000-$220,000 base salary (plus annual bonus and management incentive program)

    serp_jobs.job_alerts.create_a_job

    Head Of Growth • Totowa, NJ, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Head of Digital Growth (Totowa)

    Head of Digital Growth (Totowa)

    CAPEZIOTotowa, NJ, United States
    serp_jobs.job_card.full_time
    Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezios expansion an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Data Partnerships

    Head of Data Partnerships

    NasdaqNew York, NY, US
    serp_jobs.job_card.full_time
    Job Opportunity : Head Of Data Partnerships.The Nasdaq Data Business is a world leader in financial, economic, and alternative data. We create and deliver innovative data products that power some of ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Global Project Head, Rare

    Global Project Head, Rare

    SanofiMorristown, NJ, US
    serp_jobs.job_card.full_time
    Global Project Head -AATD • SAR447537.The Global Project Head (GPH) is delegated various responsibilities by the Senior GPH and / orTherapeutic Area Head to provide leadership, supervision, and coordi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Corporate Development

    Head of Corporate Development

    PublicNew York, NY, US
    serp_jobs.job_card.full_time
    Public is the long-term investing platform.Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul.Launched in 2019,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Growth

    Head of Growth

    Wing AssistantNew York, NY, US
    serp_jobs.job_card.full_time
    Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US. Think of it like a startup w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Analytics and Product Innovation

    Head of Analytics and Product Innovation

    Noble PeopleNew York, NY, US
    serp_jobs.job_card.full_time
    A modern creative media agency.We develop original, bold and provocative media ideas for some of the most exciting brands in the world. Media ideas that aren’t media.We do communications strat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Remote AI Task Reviewer – Flexible Hours, No Experience Needed

    Remote AI Task Reviewer – Flexible Hours, No Experience Needed

    RLDGMilford, Pennsylvania, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Join our distributed team as a Remote AI Task Reviewer and help improve AI systems by completing short, style online tasks. This is an easy-to-learn role with full training and ongoing support.No pr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Director

    Digital Marketing Director

    Blinds To GoParamus, NJ, US
    serp_jobs.job_card.full_time
    Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume hands-on management and execution of digital advertising campaigns across multiple digital channels in...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Technology -US

    Head of Technology -US

    ChanelNew York, NY, US
    serp_jobs.job_card.full_time
    Head of Technology Infrastructure & Digital Employee Experience (DEX).At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.W...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Agent Growth

    Head of Agent Growth

    RoamNew York, NY, US
    serp_jobs.job_card.full_time
    Location : NYC or Remote | Type : Full-Time | Team : Operations.Roam is reinventing the way people buy homes by unlocking the power of assumable mortgages. With interest rates at historic highs, Roam e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Source to Pay PMO Lead

    Source to Pay PMO Lead

    Mars IS USHackettstown, NJ, United States
    serp_jobs.job_card.full_time
    Program Management (PMO) leader for Source to Pay workstream within Digital Core.Line management of 4 PMO roles.Provides line management to ensure Program Management and Project Management capabili...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Modern Platform Engineering, Consulting Principal

    Modern Platform Engineering, Consulting Principal

    CognizantTeaneck Township, NJ, United States
    serp_jobs.job_card.full_time
    Modern Platform Engineering, Consulting Principal.Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the d...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Portfolio Management Lead

    Portfolio Management Lead

    Lancesoft INCSomerville, NJ, US
    serp_jobs.job_card.full_time
    Job Profile : Senior Analyst, Project / Program Management.Location : Titusville or FDC location (Somerset), NJ, Somerville NJ 08876. Duration : 10 / 27 / 2025 to 10 / 26 / 2026.The roles and responsibilities of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Head of Growth, StasisNew York, NY

    Head of Growth, StasisNew York, NY

    ThesisNew York, NY, US
    serp_jobs.job_card.full_time
    Paid Social Growth Marketing Manager, Stasis.Stasis is the first-of-its-kind complement to your stimulant, designed to balance and fortify your brain. We know that while stimulants sharpen focus, th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Head of Growth

    Head of Growth

    JacobNew York, NY, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    As Jacob's Head of Growth, your mission is to architect and lead the digital growth engine powering Jacob’s profitable growth while expanding our cultural footprint in clean eating and high-perform...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Digital US

    Head of Digital US

    TonicNew York, NY, US
    serp_jobs.job_card.full_time
    At Tonic we're growing quickly.Driven by our growing reputation as expertise-led leaders across Capital Markets, we continue to expand our global team. This is where you come in, to join our Leaders...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Head of TikTok Shop - High Growth DTC Brand

    Head of TikTok Shop - High Growth DTC Brand

    MNY VenturesNew York, NY, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    MNY Ventures is a holding company that builds and scales category-leading consumer brands in health, beauty, and skincare. We operate multiple high-growth e-commerce businesses across TikTok Shop, A...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Digital Growth

    Head of Digital Growth

    CAPEZIOTotowa, NJ, United States
    serp_jobs.job_card.full_time
    Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio’s expansion a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Mobile Apps Partnerships

    Head of Mobile Apps Partnerships

    ParkerNew York, NY, US
    serp_jobs.job_card.full_time
    Parkers mission is simple but ambitious : .We believe the best way to achieve this is by giving independent business owners the financial tools they need to scale profitably.Commerce merchants to gro...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of AI

    Head of AI

    ZinniaBound Brook, NJ, US
    serp_jobs.job_card.full_time
    Zinnia is the leading technology platform for accelerating life and annuities growth.With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days