Marketing Specialist Job at Haymarket Media Inc in New York

Marketing Specialist

Haymarket Media, Inc. is seeking an organized, goal-oriented individual to join our growing team as a Marketing Specialist in its Marketing Department for the Medical Communications division. This position is located in our New York, NY office with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote.

Job Overview :

Reporting to the VP of Marketing within Haymarket Media's Campaign Performance Marketing team, this position will be responsible for developing and executing promotional campaigns to deliver all digital campaign goals for Haymarket's Medical Communications websites (the Haymarket Medical Network). Applicants must be very methodical and motivated to meet campaign and revenue targets.

Responsibilities :

• Create and execute promotional materials (email campaigns, social media campaigns, native ads, house ads, on-site modules, etc.) to deliver sales campaigns
• Manage end-to-end email marketing campaigns by writing subject lines and preheaders, creating A / B tests, submitting campaign requests,strategically selecting content and audience segments, proofing and testing emails, ensuring proper client ads and targeting are used, overseeing deployment, monitoring performance metrics, and analyzing engagement results to generate insights for future campaigns
• Coordinate efforts across internal teams to execute innovative digital marketing campaigns that achieve our business goals
• Ensure campaigns are progressing, other team members are updated on progress, challenges are escalated, campaign concerns are addressed, and results are delivered on time and within budget
• Own cross promotion of myCME campaigns within the Medical Communications brands' media channels to achieve business goals (email marketing, banner advertising, website promotions, behavioral-based marketing campaigns)
• Analyze campaign results and provide post-campaign reports
• Other marketing initiatives, as assigned

Skills and Requirements :

What We Offer :

About the Haymarket Medical Network :

The Haymarket Medical Network delivers the latest news, in-depth features, clinical tools, and drug information across more than 20 unique brands and multiple formats (digital, app, print, live events, and more). From primary care to specific therapeutic areas, the Haymarket Medical Network delivers relevant and timely clinical content to healthcare practitioners, helping them make evidence-based decisions at the point of care.

About Haymarket :

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple : only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for - we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate.

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

You can view our open positions on our website US careers section : www.Haymarket.com

California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.

In Summary : Haymarket Media, Inc. is seeking a Marketing Specialist in its Marketing Department for the Medical Communications division . The position is located in our New York, NY office with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote . Responsibilities : Create and execute promotional materials (email campaigns, social media campaigns, native ads, house ads, etc.) Manage end-to-end email marketing campaigns .

En Español : Haymarket Media, Inc. está buscando una persona organizada y orientada a objetivos para unirse a nuestro creciente equipo como especialista en marketing en su Departamento de Marketing para la División de Comunicaciones Médicas. Este puesto se encuentra en nuestra oficina de Nueva York, NY con tres días en el sitio (martes, miércoles y día flexible del equipo) y dos días remotos. Responsabilidades : Crear y ejecutar materiales promocionales (campañas de correo electrónico, campañas en las redes sociales, anuncios nativos, publicidad doméstica, módulos on-site, etc.) para entregar campanias de ventas. Gestionar Campanas de marketing por correo electrónico de extremo a extremo escribiendo líneas temáticas y encabezados, crear pruebas A / B, enviar solicitudes de campaña, seleccionar estratégicamente segmentos de contenido y audiencia, comprobar y probar correos electrónicos, garantizar que se utilicen los anuncios adecuados y la orientación dirigida al cliente, supervisar el despliegue, monitorear métricas y analizar resultados para generar conocimientos sobre futuros diseños. La compensación será proporcional a la experiencia, nivel de habilidad, conocimientos funcionales y / o del sector, nivel educativo, certificaciones, así como otras calificaciones. vacaciones anuales pagadas, vacaciones y tiempo fuera de enfermedad Planeos integrales de salud incluidos médicos, dentales y visión 401 ((k) opciones de inversión y generoso programa de compañías compatibles con el seguro de vida Beneficios para los viajeros Premios de remisión de empleados Reembolso de clases Oportunidades de capacitación a través de programas reconocidos por la industria Un lugar de trabajo creativo y apasionado y un entorno de equipo divertido y colaborativo Tres semanas "Trabajar desde cualquier lugar" beneficio, para garantizar el equilibrio entre la vida laboral Sobre Haymarket Medical Network : The Haymarket Health Network ofrece las últimas noticias, características en profundidad, herramientas clínicas e información sobre fármacos a lo largo de más de 20 marcas y múltiples formatos únicos (productos de atención médica digitales, aplicaciones, eventos, y más). Haymarket tiene oficinas en todo el mundo y muchos de los títulos son ahora marcas verdaderamente globales. Haymarket sirve a una amplia extensión de mercados comerciales, desde marketing hasta medicina hasta tecnología junto con exposiciones y eventos en vivo. predecir la forma del negocio en 3, 5 o 10 años es casi imposible; y la imprevisibilidad es parte del atractivo. Cuando solicite puestos en Haymarket Media, recibirá un correo electrónico directamente de un miembro del equipo de Adquisición de Talentos o comunicación a través de Linkedin.