Marketing Specialist Job at Magnetic RE NYC in New York

Overview

Magnetic, a top-performing boutique luxury real estate firm in New York City, is seeking a Marketing Specialist who thrives in both strategy and execution. Were looking for someone who will roll up their sleeves, own the marketing process from idea to implementation, and bring creative vision to life across multiple platforms. If youre a high-energy, positive, driven, and detail-oriented marketing professional who loves seeing your efforts directly impact results, we want to meet you. This role is ideal for someone who is equally comfortable crafting strategy and executing hands-on creative work. Youll work closely with the Director of Operations and Founder, playing a pivotal role in launching a real estate book in the second half of 2025. The Marketing Specialist will own and execute an integrated, A-to-Z marketing strategy for the firm and its leadership brand. The ideal candidate comes from a small business background, with proven experience building campaigns from the ground up, from planning and creative design to tracking performance and reporting results. This is a hands-on role : youll be designing social media calendars, editing video for short-form platforms, managing paid ads, and drafting email campaigns. You will also take part in a unique project showcasing your ability to repurpose content into a full multi-channel campaign, tied to the Founders upcoming book launch.

Responsibilities

• Reporting directly to the Director of Operations and Founder, you will :
• Create and Execute Marketing Strategy : Plan and oversee full marketing campaigns across digital, print, and social platforms.
• Content Creation : Produce and edit video content for reels, TikTok, and YouTube Shorts; design engaging graphics and ads using Canva and other creative tools.
• Social Media Management : Develop and manage content calendars, schedule planned posts, and engage with audiences across Instagram, LinkedIn, TikTok, and YouTube.
• Advertising & Lead Generation : Manage and optimize Google Ads, paid social campaigns, and retargeting.
• Email & Text Campaigns : Design and distribute newsletters, drip campaigns, and promotional messages.
• Analytics & Reporting : Track, analyze, and report on performance metrics to drive improvements.
• Special Projects : Collaborate on the CEOs book launch, speaking engagements, PR initiatives, and other high-impact marketing events.
• Agent Support : Train team agents on social media and help them build their personal brand.

Qualifications

Compensation

$70,000 $80,000 yearly

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