Manager, Content Marketing Job at WorkWave in Myrtle Point

Overview

We are looking for a highly strategic and results-driven Manager, Content Marketing to be the architect of our entire content ecosystem. This is a critical, high-impact role that goes beyond writing; you will own the vision, execution, and optimization of all content designed to educate business owners, accelerate the sales pipeline, and solidify WorkWave's position as the dominant market authority.

You will leverage a deep understanding of audience needs, B2B sales cycles, and data analytics to build a robust content program that drives measurable business outcomes.

What you’ll do

• The Manager, Content Marketing will lead content initiatives, mentor junior team members, and ensure all content aligns with brand messaging, drives customer engagement, and supports marketing and sales goals.
• Strategic Planning : Develop and own the end-to-end content strategy, from ideation and planning to distribution and measurement. Align the content strategy with overall brand, marketing, and business objectives.
• Content Ecosystem Management : Map out the customer journey and define the content needed at each stage (awareness, consideration, decision, and retention). Manage a comprehensive content calendar across all platforms, including blogs, ebooks, video, and whitepapers. Manage AI tools and must be passionate about integrating AI tools into the content development process.
• Content Creation & Oversight : Oversee the content creation process, either directly or by guiding a team of writers, designers, and subject matter experts. Ensure all content is high-quality, on-brand, and optimized for search engines (SEO) and user experience.
• Performance Analysis : Define and track key performance indicators (KPIs) for content, such as traffic, engagement, lead generation, and conversions. Use data analytics to measure content effectiveness and make data-driven decisions to optimize the strategy.
• Research and write original copy and / or edit copy for a wide range of marketing materials including website copy, blog posts, case studies, eBooks, email campaigns, landing pages, whitepapers, and sell sheets

What you’ll bring

Who you are

Salary : $80,000 - $85,000 a year

What you should know about us

Love what you do, no matter where you do it

A global company with a local presence

Benefits

Equal opportunity statement

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status : Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.

#J-18808-Ljbffr