Director, Digital Marketing & eCommerce

California - within a Philz Market in the SF Bay Area or Los Angeles

Philz is growing! Not only are we growing our footprint with new store retail stores, we're growing our presence in all things Digital & eCommerce! We're adding a new role to our Home Office Team - Director, Digital Marketing & eCommerce. This is a unique opportunity to be a trailblazer in digital marketing and e-commerce at Philz both in partnering on the vision as we grow but also overseeing the execution and follow up. The ideal candidates must have significant experience in the multi-unit and food & beverage industries in both strategic leadership roles and tactical execution. Our team members at Philz truly live our mission of Bettering Days and we can't wait to have a passionate and driven individual join the team.

The Director of Digital Marketing & eCommerce Betters Days by leading all digital marketing, performance media, and ecommerce initiatives, with a primary focus on driving traffic and sales to Philz retail stores. This role is also responsible for growing our ecommerce business; including DTC coffee, subscriptions, and merchandise, through strategic audience segmentation, paid media, and digital experience optimization. The Director will work cross-functionally with Marketing, Supply Chain, and Tech teams to deliver a consistent, high-impact customer experience across all channels.

This role is remote, giving you the flexibility to work from home while staying closely connected to where the action happens - our stores. To make the most of that connection, youll need to be based in either the San Francisco Bay Area or Los Angeles . Being in our market means youll have the chance to see the impact of your work firsthand and stay close to our operations and culture that Betters People's Day.

WHAT YOU'LL DO

Retail Traffic & Local Digital Marketing

• Develop and execute geo-targeted digital campaigns to drive in-store visitsparticularly in key markets like California and Chicagoaimed at increasing traffic and sales.
• Partner with Retail Marketing and Retail Operations on seasonal product launches, local promotions, and new store openings to create and launch integrated digital campaigns.
• Strategize and oversee use of tools such as paid local search, location-based ads, Google Business Profiles (GMB), and app integrations to enhance local discoverability and conversion.
• Optimize local listings and support review generation and response strategies to strengthen visibility across map-based search platforms.
• Analyze, report, and take action on in-store visit attribution and the performance of geo-targeted campaigns, driving continuous improvement across campaigns.
• Oversee the DTC ecommerce experience on PhilzCoffee.com, including performance, user experience (UX), merchandising, and overall sales strategy.
• Drive growth across all ecommerce revenue streams including but not limited to : the coffee subscription, beans, merchandise, businesses through targeted marketing, retention programs, and continuous optimization.
• Collaborate with Product and Technology teams to identify and drive changes to enhance the ecommerce overall experience from discovery through checkout driving continuous improvement in conversion rates.
• Develop and ensure successful execution of promotional and seasonal ecommerce calendars that are aligned with the broader brand strategy

Digital Media, Targeting & Performance Marketing

WHAT YOU'LL NEED

ESSENTIAL PHYSICAL REQUIREMENTS

A reasonable estimate of the starting annual base salary for this role is $160,000 to $170,000 plus bonus. Please note that the base salary will vary based on qualifications, previous experience, and work location.

When you join our team, we better your days through our benefits and support programs we offer our team members medical, dental, and vision insurance, company-paid basic life insurance, optional family life insurance, 401(k) with company match, flexible spending accounts, commuter benefits, mental health support, holiday pay, Vacation & Sick Time, Team Member discounts, freebie drinks and discounted beans, fun Philz swag, opportunities for growth and advancement, and more!

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