Senior Director, Social Media Strategy (New York)

Senior Director, Social Media Strategy

Chobani is seeking a visionary Senior Director, Social Media to lead our social media strategy and execution across all platforms. This leader will drive engagement, innovation, and brand loyalty while ensuring our voice remains authentic and aligned with our mission.

Responsibilities :

• Define a new approach to Social for Chobani leveraging user generated content connected with sampling and consumer passion points. Be open to pioneering a new way of activation.
• Develop and implement this holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.)
• Drive Brand Governance in Social to protect brand reputation while leaning into organic social.
• Build a roadmap that combines strategic vision with actionable steps, ensuring Chobani's social presence drives business impact.
• Collaborate with Marketing, Communications, and Creative teams to ensure cohesive messaging and brand consistency.
• Manage agency relationships and partnerships with influencers and content creators.
• Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
• Present reports and insights to senior leadership, making data-driven recommendations.
• Champion a culture of testing and learning to continuously refine strategies and maximize impact.

Requirements :

About Us :

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond : working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and / or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.