Senior Manager, Customer Lifecycle Marketing

A company is looking for a Senior Manager, Customer Lifecycle Marketing.

Key Responsibilities

Define and evolve the global strategy for customer lifecycle, including onboarding, adoption, and retention

Operationalize the strategy through scalable programs and audience segmentation to enhance customer journeys

Foster a high-performing team, driving a culture of ownership and customer-centric thinking

Required Qualifications

8+ years of experience in lifecycle, retention, or growth marketing in a high-growth tech company

2+ years of direct people management experience

Proven success in defining and scaling data-driven lifecycle programs across multiple segments

Bachelor's degree from a 4-year institution

Hands-on experience with customer engagement and reporting tools such as Iterable, Gainsight, or Salesforce