Lead Marketing Technology - CDP

About us

At AT&T, were connecting customers to greater possibilities with cutting-edge mobility and internet products. We have an exciting opportunity to bring your expertise to a team driving transformation through next-generation marketing technology solutions. Join us and play a key role in how AT&T engages consumers via digital marketing touchpoints and personalized customer journeys.

About this Role

Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T.

We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Summary

As the Lead Marketing Technology Manager for Adobe Real-Time Customer Data Platform (CDP), you will be instrumental in the implementation, rollout, adoption, and ongoing optimization of our CDP. You will also provide strategic guidance to integrate the CDP with the broader marketing technology (MarTech) and advertising technology (AdTech) ecosystem, including personalization, journey orchestration, and data management platforms. This role requires a versatile leader who understands the technology deeply and can balance hands-on technical work with cross-team collaboration, vendor management, and stakeholder influence. This role reports to the Marketing & Growth Organization (MGO) and partners closely with ecommerce, digital marketing, media, analytics, privacy, and developer teams, as well as external agencies and vendors.

Core Responsibilities & Contributions

• Lead the rollout, adoption, and value realization of Adobe Real-Time CDP to enhance audience targeting, segmentation, and acquisition across paid, owned, and direct marketing channels.
• Develop and manage a strategic roadmap for system integrations, cross-platform journey orchestration, and segmentation workflows (including real-time streaming and batch processing).
• Collaborate with marketing and technical teams to design omnichannel customer journeys, campaign triggers, and audience builds informed by real-time data and behavioral signals.
• Provide subject matter expertise on data governance, identity resolution, privacy compliance, and consent management aligned with industry standards.
• Facilitate meetings and communication between marketing stakeholders and technical teams to translate business requirements into technical solutions while proactively identifying and resolving dependencies.
• Guide naming conventions, taxonomy, and audience targeting standards to ensure consistency across marketing platforms and reporting layers.
• Pilot, test, and validate new MarTech and AdTech solutions, securing buy-in and scaling successful innovations.
• Monitor and optimize thousands of audience deliveries annually to over 60 advertising and marketing platform destinations, ensuring high engagement and reach.

Qualifications

Location & Work Environment

This position is full-time and based in Dallas, TX or El Segundo, CA. The role requires in-office presence five days a week to foster collaboration and team engagement.

This role offers a unique opportunity to shape the future of AT&Ts customer engagement by harnessing powerful data platforms and marketing technologies. If you are passionate about innovation, data-driven marketing, and leadership in a Fortune 10 environment, we want to hear from you!

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Our Lead Marketing Technology - CDP earns between $143,800 - $215,800 USD annually. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team

Joining our team comes with amazing perks and benefits :

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory, youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, youll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Details

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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