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Director of Resort Marketing

Director of Resort Marketing

LIV Sotheby's International RealtyVail, CO, US
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Job Description

The Director of Resort Marketing and New Development will direct best-in-class strategies to offer exceptional, tailored marketing to luxury real estate brokers and new developments across Colorado, specific to the resorts. The ideal candidate has a proven marketing background across digital, print and event-based, can provide thought leadership on integrated marketing and has experience in people management. Additionally, they should have strong executive presence, public speaking experience, outstanding interpersonal skills and program management expertise including effectively moving multiple deliverables forward simultaneously. The ideal candidate is a motivated, service-oriented leader who will think innovatively and independently in a collaborative, fast-paced environment. The Director of Resort Marketing and New Developments should have experience setting an overarching strategy while driving accountability from geographically diverse teams. They should be an effective communicator and problem solver, and able to pivot as necessary to achieve greater results.

PRINCIPAL DUTIES AND RESPONSIBILITIES :

  • Works closely with the SVP Marketing and Communications as part of the Marketing Leadership team
  • Build, manage, and implement LIV Sotheby’s International Realty’s long-term resort marketing strategy
  • Develop and execute regionally specific marketing channels across digital, print and in-person events
  • Develop next generation thinking around brand and broker social media
  • Support the broader LIV brand-campaigns to tell the story of our regional excellence
  • Implement New Development program and process to best provide counsel, strategic recommendations and plans for New Development branding opportunies. Work with and support brokers as they go up for New Developments. Coach, align and advise on LIV policies.
  • Manage potential and future direct report(s) career-growth, talent development and training strategy
  • Perform voice of the customer feedback cycles to ensure marketing support meets the needs of the business and brokers
  • Analyze performance and perform gap-analysis to reach greater performance outputs

KNOWLEDGE, SKILLS AND ABILITIES :

  • 7-10 years of marketing experience required
  • Deep passion for creating consumer-oriented marketing strategies that bring brands to life
  • A proven track record of high caliber leadership
  • Extensive experience setting up and tracking campaign effectiveness
  • Ability to coordinate numerous projects simultaneously while balancing competing priorities
  • Knowledge and experience in the real estate industry a plus
  • Graphic Design skills including InDesign and Photoshop a plus
  • Excellent communications skills and the ability to work with individuals at all levels of the organization
  • Exceptional attention to detail
  • Ability to manage a budget and project from concept to completion

    • Compensation & Benefits :

  • Salary range dependent upon experience, $110,000-$130,000 annually
  • In addition to base pay, we provide employees with the opportunity to select coverage under a comprehensive benefits program including medical, dental, life, accidental death and dismemberment, short-term and long-term disability, 401(k) and other plans.
  • Full-Time employees are eligible for Vacation and Sick Time in accordance with our Paid Time Off Policy.
  • The company observes 12 paid holidays.
  • Hours are 8 : 30AM- 5 : 00PM, Monday through Friday.
  • Job Location : Vail, Colorado
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    Director Of Marketing • Vail, CO, US

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