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Marketing Manager, ABM

Marketing Manager, ABM

VirtualVocationsSpringfield, Massachusetts, United States
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A company is looking for a Marketing Manager, ABM.

Key Responsibilities

Execute a robust ABM strategy for pipeline acceleration and new business acquisition

Orchestrate and manage integrated, multi-channel campaigns for key accounts

Measure campaign performance and translate insights into actionable recommendations

Required Qualifications

5+ years of B2B marketing experience, preferably in tech / SaaS

Proven track record in designing and executing successful marketing campaigns

Strong understanding of account-based marketing and personalization tactics

Hands-on experience with ABM and martech platforms, including Salesforce and 6sense

Strong analytical skills to interpret data and drive insights

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Marketing Manager • Springfield, Massachusetts, United States

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