Director, Leasing

Job Description

Job Description

Company Overview

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.

Director of Leasing

The Director of Leasing is responsible for developing and implementing strategic marketing plans for multifamily properties with both market-rate and affordable components. This includes managing budgets and analyzing data to optimize leasing and marketing performance. The Director also oversees marketing operations, manages staff, and ensures exceptional resident experience. The role requires strong leadership, analytical, and relationship management skills, with frequent client and onsite property engagement.

Essential Duties & Responsibilities

• Establish and maintain client specific SOPs
• Ensure tech stack alignment, integration, and training coordination, including :
• MarTech
• CRM
• Reputation Management
• Customer Journey Mapping
• Oversee KPI reporting :
• Quarterly : Symposium-style recap
• Monthly : Marketing performance and budget tracking
• Bi-Weekly : Property-level and local marketing efforts
• Weekly : Leasing performance reporting
• Manage client relationships, including call cadence and coordination for marketing, leasing, and pricing in collaboration with operations
• Coordinate Virtual Leasing Concierge programming and management, if applicable
• Coordinate with Portfolio Managers to track leasing performance and provide proactive forecasting
• Implement and monitor resident experience and retention tracking, including :
• Sentiment analysis
• Reputation management
• Attrition / Lease trade-out trends
• Provide people management and leadership :
• Direct oversight of dedicated Marketing Manager(s), if applicable
• Collaborative oversight of shared Marketing Manager(s), if applicable
• Marketing budget forecasting and tracking
• Lead marketing audits, including digital presence, ILS listings, and market surveys
• Conduct frequent property visits (estimated at 40% travel, subject to portfolio performance) across the Southeast, with anticipated national growth

Education & Experience

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.