Head of Digital Sales

Head Of Digital Sales

Come build and scale the engine behind our Personal Lines growth. As Head Of Digital Sales, you'll be the leader for our digital sales channel, setting the vision, turning strategy into outcomes, and orchestrating cross-functional execution to move the numbers that matter.

This is an individual contributor role (no direct reports) where you lead through influence to drive outcomes. You'll partner with a matrix of leaders across marketing, product, experience, technology, and analyticsaligning teams around a clear strategy, crisp priorities, and measurable results. The role reports to the General Manager, Direct Distribution.

What you'll do :

• Set the vision and own the digital sales strategy for Personal Lines, tightly aligned to Direct Distribution goals to drive outsized growth, profitability, and a standout customer experience.
• Turn strategy into a crisp, sequenced roadmapdeliver quick wins while building the platforms, data, and capabilities that power long-term advantage.
• Lead cross-functional execution with marketing, product, experience, technology, analyticsprioritize ruthlessly and deliver initiatives that move conversion, retention, and engagement.
• Implement end-to-end funnel analytics to build visibility into performance, separate signal from noise, and use insights to focus resources where they have the biggest impact.
• Make experimentation your enginerun bold A / B and multivariate tests, personalize at scale, double down on winners, and sunset what doesn't perform.
• Optimize the entire digital journeyfrom discovery to purchase and beyondso every touchpoint is frictionless, high-converting, and loyalty-building.
• Tell the storycommunicate results and recommendations to senior leaders to secure alignment, resources, and momentum.
• Stay on the front foottrack digital trends and the competitive landscape, and surface emerging technologies or partnerships (AI, data) that give our channel an edge.

Why this role :

Qualifications

Pay Philosophy : The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and / or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role. Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices : California, Los Angeles Incorporated, Los Angeles Unincorporated, Philadelphia, San Francisco