Lifecycle Marketing Lead

A company is looking for a Lifecycle Marketing Lead to enhance customer engagement through data-driven strategies.

Key Responsibilities

Design and implement advanced email, SMS, and in-app marketing campaigns focused on personalization and user journey optimization

Develop tools and systems for personalized messaging and product recommendations using extensive data analysis

Conduct in-depth analysis of campaign performance and provide strategic insights to leadership

Required Qualifications

6+ years of experience in email marketing, particularly in direct-to-consumer or ecommerce environments

Bachelor's degree or equivalent experience in Marketing, Communications, Computer Science, Data Science, or a related field

Demonstrated experience with AI applications in digital marketing, especially in personalization and automation

Proficient in data aggregation and analysis tools, including SQL and data visualization platforms

Strong portfolio showcasing successful email or SMS campaigns with a focus on personalization at scale