Senior Director, Web Marketing Job at Splunk in Nevada

Overview

Senior Director, Web Marketing at Splunk. Reports to VP of Growth Marketing.

About Splunk Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform for a hybrid, multi-cloud world. Our customers rely on our unified security and observability platform. We value kindness and teamwork across all levels of the organization.

The Role We’re seeking a visionary and data-driven Senior Director of Web Marketing to lead the global strategy, performance, and evolution of our corporate website. This role sits at the crossroads of marketing, UX, and technology—focused on driving measurable demand, optimizing user experiences, and enabling AI-powered personalization that converts.

You’ll oversee a cross-functional team of product owners, scrum masters, UX designers, and international web marketers operating in an Agile model. Success requires close partnership with content, analytics, engineering, and product marketing to deliver a high-impact, scalable, and user-centered web experience.

Responsibilities

• Own and evolve the global web strategy to drive leads, SEO performance, and conversion.
• Lead Agile web ops—prioritizing backlogs, running sprints, and ensuring continuous optimization.
• Establish and lead user research initiatives using qualitative and quantitative methods to inform strategy.
• Collaborate cross-functionally to align design, messaging, and performance insights with business goals.
• Champion accessible, mobile-first, conversion-optimized UX and design systems.
• Implement personalization strategies using Adobe Target, CDPs, and behavior-based data.
• Integrate AI for content testing, UX experimentation, and intelligent metadata.
• Drive measurable outcomes tied to lead generation, engagement, and pipeline impact.
• Govern global publishing via AEM, ensuring consistency, localization, and compliance.
• Own and manage the web marketing budget and procurement process.

Qualifications

Bonus Points For

Why Splunk

Compensation Range $247,000 USD - $303,800 USD

Equal Opportunity Splunk is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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