Senior Creative Marketing & Brand Manager

Senior Creative Marketing & Brand Manager

At MoFo, we couldn't write our own success story without yours. Ready to write your story? Join MoFo as Senior Creative Marketing & Brand Manager on our Marketing team! This role can be based in San Francisco, Los Angeles, New York or Washington, D.C.

About The Role

Working closely with the Director of Communications, the Director of Creative Services, and the Chief Marketing & Business Development Officer, the Senior Creative Marketing and Brand Manager is responsible for developing and executing tactics that enhance brand awareness, drive market share, and achieve business objectives. This role requires a high degree of creativity paired with an understanding of MoFo's capabilities and the firm's business objectives. The Senior Creative Marketing and Brand Manager will possess strong project management and analytical skills to bring creative projects to fruition and analyze their effectiveness in growing the firm's business.

• Clarify and reinforce the MoFo brand internally, with the goal of encouraging loyalty to, and pride in, the firm. Find creative ways to support MoFo brand messaging across the firm (from signage to videos to events).
• Reinforce our firm's values and history and envision the MoFo of the future. Inculcate in our lawyers and business professionals what it means to be part of MoFo and what sets us apart. Find creative ways to tell the stories that connect us.
• Ensure brand consistency and integrity. Identify and have updated collateral with outdated branding and ensure ongoing adherence to brand guidelines across the firm.
• Design and execute firmwide creative marketing campaigns including video content aligned with the brand strategy.
• Provide ideas and guidance on compelling marketing materials, including innovative pitch documents.
• Generate new ideas for creative marketing approaches and share with Business Development and Communications colleagues across practices and industries.
• Share best practices for effective webinars and marketing campaigns across the Marketing Department.
• Implement lead generation strategies around firmwide campaigns and advise team members on doing so for practice / industry webinars.
• Identify and assess new tools for digital / video marketing.
• Develop and implement systems to monitor campaign performance and measure ROI and make data-driven adjustments.
• Conduct market analysis to understand how clients engage with firm brands as well as marketing campaigns.
• Share learnings across the Marketing Department in terms of creative approaches to marketing that are successful.

About You

About MoFo

At MoFo, we collaborate as one firm, across borders, practice areas, and business functions and value fresh ideas and innovation over conformity and competition.

About Our Benefits

MoFo offers a comprehensive benefits package starting on your first day.

Where required by law, salary ranges are stated below. Additional compensation may include a discretionary bonus, overtime as applicable, health / welfare benefits, retirement contributions, paid holidays, and PTO. The range displayed is specifically for positions performed in those cities / states and may vary based on factors including but not limited to the following : local market data and ranges; an applicant's skills and prior relevant experience; and certain degrees, licensing, and certifications.

New York, San Francisco salary range : $164k to $229k

Los Angeles, Washington, D.C. salary range : $156k to $218k