Director of Marketing Technology
VirtualVocationsLansing, Michigan, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Director of Marketing Technology.
Key Responsibilities
Lead the strategy, implementation, and optimization of the marketing technology ecosystem, focusing on HubSpot
Oversee administration and governance of HubSpot platforms, including designing marketing automation workflows
Collaborate cross-functionally to ensure data integrity, compliance, and effective performance measurement
Required Qualifications
10+ years of experience in marketing technology or digital marketing, with 5+ years in HubSpot leadership
HubSpot certifications in Marketing Hub, Sales Hub, Service Hub, and CMS
Expertise in automation workflows, lead scoring, and website development
Experience with healthcare data for audience segmentation
Strong understanding of CRM strategy and data integration
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Director Of Marketing • Lansing, Michigan, United States
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