Lifecycle Marketing Manager

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Rocket, you will develop and execute strategic communication journeys that build lasting relationships with clients throughout their lifecycle. You'll craft targeted, multi-channel campaigns that engage both prospective and existing clients while collaborating with cross-functional teams to optimize messaging and drive conversions. Your expertise in audience segmentation, channel optimization, and data analysis will directly impact client acquisition, retention, and overall business growth in our fast-paced environment.

About the Role

Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospective and existing clients

Ensure all communication aligns with the company's brand values and marketing goals

Work to build and refine client segments for targeted promotional communication

Utilize audience insights to tailor communication strategies for maximum engagement and conversion

Partner closely with the product and sales teams to build in process nurturing journeys

Build deep understanding of data availability and prioritization for use in direct-to-consumer marketing strategies

Balance increase in engagement while keeping opt-outs stable

About You

Minimum Qualifications

Bachelor's degree in Business Administration, Marketing, Communications or a related field

5 years of experience in marketing, focusing on customer relationship management (CRM)

Experience in Salesforce Marketing Cloud or comparable martech CRM tools

Experience using Project Management tools

Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies

Preferred Qualifications

Experience with FinTech or Financial Service Industry products

Experience in both Direct to Consumer & B2B partnership marketing

Deep understanding of CAN-SPAM, SMS compliance / TCPA laws, and email security sending protocols

Deep understanding of web retargeting, abandoned cart experiences, and rich personalization

What you'll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back. Check out our full list of Benefits and Perks.

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and / or participating in the application process should contact a member of the Human Resources team.