Insights Analyst (Miami)

Insights Analyst

The Analyst, Highwire Intelligence Group will play a crucial role in delivering actionable, data-driven insights to support client strategies. You'll dive into the world of data to craft compelling narratives that empower our clients in the fast-evolving technology and healthcare sectors. If you're excited about the intersection of data, technology, and communications and are eager to contribute to building a leading agency capability, this role is perfect for you.

Key Responsibilities

Data Analysis & Insights : Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.

Media Monitoring & Listening : Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.

Data Visualization & Storytelling : Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.

Performance Measurement : Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.

Market Research : Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.

Automation & Tools : Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.

Collaboration : Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Qualifications

Experience : 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.

Technical Skills : Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).

Data-Driven Mindset : Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.

Communication : Strong verbal and written communication skills, with the ability to present data clearly and persuasively.

Attention to Detail : Highly organized, with excellent time management and a keen eye for detail.

Critical Thinking : Capable of identifying trends and solving strategic problems using data.

Digitally Savvy : Familiarity with social platforms and emerging trends in digital and social media.

What You'll Gain

Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies that drive real impact in the technology and healthcare spaces.

Highwire Perks

Competitive salary, merit-based bonuses and promotions, hybrid work model, excellent vacation policy, participate in Empower Hours on Fridays, 401K Match, medical and dental benefits / FSA, paid parental leave, commuter benefit, home office equipment stipend, growth mindset stipend of $100 annually for books, exhibitions, etc., technology reimbursement, wellness benefit, donation match, mentorship, monthly recognition programs, employee referral bonus, new business referral bonus, quarterly Highwire fun events, dog friendly work environment, extremely supportive, nurturing environment with many opportunities for learning and growth.