Experience Strategist

Experience Strategist

RAPP Chicago is looking for an Experience Strategist to join our award-winning Experience Strategy team.

We are RAPP world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas : connected data, connected content, and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it ensuring we're able to activate authentic customer connections for our clients. Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

The Experience Strategist functions as a member of the Experience Strategy team. You are expected to support omnichannel content strategies by becoming an expert on the client's brand, business, assets, customer, market, and competitive landscape. You should also be the type of person who continuously seeks to embrace new content marketing trends, digital experiences, innovations, channels, apps, technologies, tools, and methods. Your role will regularly assess available data and define the path forward by concepting and ideating with Creative, UX, Data, Product, and Production to develop roadmaps to effectively deploy across specific channels. The ideal candidate possesses a strong work ethic and is savvy, motivated, positive, and curious.

Your responsibilities include :

• Become an expert on client business, categories, consumers, and value propositions.
• Identify content strategy needs, gaps, and opportunities across the customer journey.
• Conduct content audits to assess how well existing content is performing.
• Forge strong working relationships with other disciplines within the agency.
• Partner with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
• Partner with Creative, UX, and Tech to collaborate on and to realize strategies, roadmaps, and plans.
• Monitor competitor strategies and the evolving innovation, experience, and media landscape.
• Serve as a collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc.
• Write and speak clearly and intelligently about complex ideas, systems, and strategies.
• Become intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods.

Required skills include :

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health / vision / dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, and positive activism days, paid parental leave, and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $63,000 - $75,600. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to : skill set, experience, and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO / Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.