Product Marketing Specialist (m / f / d)

Product Marketing Specialist

About Buynomics :

At Buynomics, we transform how companies understand their customers through our groundbreaking Virtual Shoppers AI technology. By leveraging large-scale simulation technologies, we predict purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions. Our mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions, including pricing, product offers, and promotions. Join us and be a part of the next-generation SaaS company in pricing and product optimization.

We are seeking a creative and results-oriented Product Marketing Specialist to join our team. In this role, you will focus on three key areas : executing high-impact account-based marketing (ABM) campaigns, developing compelling content for product marketing and sales enablement, and designing structured learning experiences for the Buynomics Academy.

You will work cross-functionally with Sales, Marketing, Product, and Customer Success teams to ensure our go-to-market efforts are aligned, our teams are equipped to close deals, and product adoption continues to grow.

ABM Campaigns :

• Plan, execute, and optimize account-based marketing (ABM) campaigns in collaboration with the growth marketing team, leveraging multiple channels including email, paid media, and dedicated content (e.g., sales enablement materials).
• Partner closely with the sales team to craft personalized outreach strategies for high-value accounts.
• Monitor ABM performance metrics and apply insights to continuously refine campaign strategies.

Content Creation and Sales Enablement :

Educational Content Development :

What you'll need :

What we offer :

To ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered.

Buynomics is proud to be an equal opportunity employer. This means that we don't discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We're a diverse team in so many ways, and we love it that way.