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Performance Marketing Manager

Performance Marketing Manager

MediabistroFayetteville, AR, United States
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Overview

Be a part of one of the 10 fastest growing fast casuals, Slim Chickens!

Slim Chickens is a leading national brand in the fast-growing emerging 'better chicken' fast-casual segment. This is a great opportunity for starting and growing a career in the restaurant field. Want to work with a team that has fun every day by helping guests and making them happy? Our team members offer a fast, accurate, and friendly ordering experience - a genuine interaction that leaves our guests feeling satisfied and appreciated.

You will feel empowered to make decisions that lead to high levels of guest and associate satisfaction.

Purpose of the Position

Are you obsessed with driving traffic and squeezing every drop of ROI out of a campaign? Slim Chickens is looking for a Performance Marketing Manager who can blend the art of local activation with the science of analytics.

This is a hybrid role where youll own both sides of the marketing coin : energizing local markets with smart, scrappy media, grassroots, and 3PD campaigns and diving into digital dashboards to optimize performance at scale. Franchisees will look to you to uncover opportunities, activate high-impact programs, and translate data into wins.

Responsibilities

What Youll Do

  • Track and optimize campaigns across digital, social, LRM, and app promotions.
  • Partner with agencies and internal teams to amplify whats workingand pivot fast on whats not.
  • Turn dashboards (DOMO, GA, Meta, OLO, Punchh, Brink) into action plans everyone can understand.
  • Build quarterly franchisee plans that fuel sales, local buzz, and community engagement.
  • Inspire and educate operators with fresh, traffic-driving ideas.
  • Spot trends early, test new opportunities, and shake things up when it makes sense.

Company Systems and Other Duties

Slim Chickens systems principles and objectives : Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them.

Performs other duties as necessary in support of business objectives : This position description is designed to guide the activities of the Performance Marketing Manager. It is not meant to restrict the individuals creativity or limit their thinking, nor does it encompass all the tasks that may be required in this role.

Physical Activities : Primarily performed in an office environment. Involves entering and retrieving information on a computer and visually verifying details, often in small print. May also require presenting information to small or large groups.

Travel : About 4 business days a month.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible Spending Account
  • 401(k)
  • Parental Leave
  • Pet Insurance
  • Paid time off
  • Life Insurance
  • Tuition reimbursement
  • Adoption Assistance
  • Slim Chickens is an equal opportunity employer and considers applicants for all open positions without regard to race, color, religion or belief, sex, age, citizenship status, national origin, marital status, military / veteran status, sexual orientation, genetic information, gender identity, and physical or mental disability.

    Qualifications

    Requirements :

  • 25+ years in performance + field marketing (restaurant / retail / franchise a plus).
  • Proven analytical chopsyou love data almost as much as winning.
  • Experience collaborating with franchisees or multi-unit operators.
  • Comfortable balancing strategy with rolling up your sleeves.
  • Strong with Excel, dashboards, and campaign tools.
  • A curious, challenger mindset thats always looking for the next edge.
  • Minimum Education : Bachelor Degree in Marketing, Communications, or Advertising.

    At Slim Chickens, we take growth seriouslybut we keep it fun. If you thrive in fast-paced environments, love turning numbers into stories, and get a rush from both local hustle and digital optimization, this is your stage

    #J-18808-Ljbffr

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    Performance Marketing Manager • Fayetteville, AR, United States

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