Integrated Campaign Specialist, Asset Management

Integrated Campaigns Specialist, Asset Management / Asset Management Marketing

Northern Trust Asset Management is growing as we innovate new solutions and services to meet the needs of our clients. With Marketing playing a critical role, it is an exciting time to join the team. The Integrated Campaigns Specialist, AM will work with the Head of Integrated Campaigns on the development and execution of our global omni-channel marketing campaigns to drive business objectives, ensuring a cohesive message across all platforms, while collaborating with cross-functional teams and leveraging data for optimization.

Key responsibilities for this role :

• Research audience preferences and discover current trends to enhance our promotional strategy with a focus on the social experience.
• Create engaging text, image and video content for social channels.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Develop an optimal posting strategy and schedule and optimize, considering web traffic and customer engagement metrics.
• Aid in the development and execution of a revenue-focused, multi-channel campaign strategies designed to engage targeted client-segment personas at each stage of the funnel.
• Collaborate in the development of clear, strategic campaign briefs that align to and articulate client-segment and product strategy goals, articulating a focused, competitive messaging strategy that drives results and establishing clear KPIs.
• Take part in cross-functional workstreams for dedicated campaigns, ensuring timely transparent communications, strong alignment, and effective project management that keeps all partners working in lockstep to achieve campaign milestones.
• Work closely with different marketing functions to ensure a cohesive and coordinated approach to campaigns and social strategy.
• Work with sales and client marketing teams to refine messaging, equipping sales enablement creators with effective, campaign-aligned messaging and content for prospect engagement.
• Develop compelling messaging and campaign content that resonates with specific client segments drives engagement.
• Ensure consistent messaging across all channels, aligning with the company's brand voice and marketing objectives.
• Keep abreast of industry trends and leveraging insights to drive innovation and identifying opportunities for growth.

Skills / Qualifications :

Working Model : Hybrid (#LI-Hybrid) We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range : $67,500 - $111,500

Working with Us :

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today.

Reasonable accommodation :

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.