Segment Marketing Manager

A company is looking for a Manager, Segment Marketing (provider, public sector, broker).

Key Responsibilities

Develop and execute segment-specific marketing plans to support business objectives and revenue growth

Create compelling marketing materials tailored to each customer segment

Monitor campaign performance and provide insights for optimization

Required Qualifications

3-5 years of segment marketing experience in healthcare

Strong expertise in customizing product resources for specific segments

Understanding of sales and marketing processes

Bachelor's Degree in Marketing, Business, Communications, or related field