Growth Marketing Manager

Growth Marketing Manager

New York, NY

Marketing /

Full Time /

Hybrid

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Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the worlds largest and most iconic hotel brands.

About the Role

The Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement. This role involves both strategizing and managing campaigns across different channels, including email marketing, field marketing, paid digital and more. The ideal candidate will possess strong organizational skills,

creativity, and a deep understanding of performance marketing.

Responsibilities

Own Campaign Strategy & Execution for Specific Verticals and Segments

Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals

Manage and optimize end-to-end campaign execution, from planning to analysis

Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery

Regional Events

Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets

Collaborate with sales teams and stakeholders to maximize event visibility and engagement

Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed

Email Marketing

Design and execute targeted email marketing campaigns to drive engagement and demand

Develop personalized email content and strategies

Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions

Digital Marketing

Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media / regional partnerships across different geographies and languages

Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects

Data Analysis & Reporting

Utilize data-driven insights to guide marketing strategies and decisions

Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities

Provide regular reports and recommendations to senior management based on campaign performance and market trends

Qualifications

3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns

B2B SaaS and start-up experience is a plus

Strong understanding of regional event marketing, particularly pre and post event marketing

Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn)

Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines

Excellent analytical skills with the ability to interpret data and make data-driven decisions

Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.

We also work hard to ensure Canary is a fun and exciting place to work. How do we do this?

First off, we've added Canary Days to the calendar as company holidays to ensure that the team has time to recharge. Whether that means having an extended weekend each month or making sure there are sufficient breaks incorporated into the team's busy workweek, we want everyone to get the rest they deserve!

Second, we have a list clubs and perks listed below that create space for us to hang out :

Self Improvement Club :

We meet each month and share our personal goals for the month. We are able to expense $75 towards any purchases that helped us achieve these goals.

Fireside Chat :

We meet each month to discuss a wide range of issues. This group was started focused on women's issues and has expanded in scope over the last several months.

$50 to stay at any hotel that uses Canary Check-in

Book a trip at one of the hotels that has Canary Checkin, stay there, leave a review on TripAdvisor / Google and get a $50 reimbursement!

$500 travel reimbursement

: We offer you the chance to visit our offices in New York, San Francisco or Dallas by providing a travel stipend. Spend at least three days working with the team in either hub, and use the rest of your time exploring a new city!

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