Marketing Lead Job at Pear VC in New York

About August August is building the future of legal work. Our agentic AI transforms how lawyers retrieve knowledge, reason through documents, and automate complex workflows — giving legal teams a massive edge.

We’re a high-energy team backed by Tier 1 VCs. In just a few months, we’ve landed law firms and have seen 4x growth last quarter— and we’re growing fast.

Founded by alumni of Wachtell Lipton, Blackstone, DoorDash, Columbia, and NYU Law, we’re in the earliest innings of a generational shift. Join us and help redefine how legal work gets done.

Role Overview You will be the first marketing hire owning the engine end-to-end—churning out content, building our events and conference program, and running the marketing tech stack.

What You’ll Do Content : Turn short instructions / briefs into publishable first drafts, case studies, landing pages, emails, social posts, speaker abstracts, one-pagers, and product updates whilst collaborating with founders and lawyers.

Calendar & Cadence : Own a marketing calendar across launches, stories, events, and partner spotlights; keep a weekly drumbeat with measurable goals.

Events & Conferences : Build our conference strategy—pre-book meetings, coordinate talks / workshops, manage booths, swag, and post-event nurture; create compelling conference materials (demo scripts, leave-behinds, signage).

SEO & Distribution : Lead SEO and geo-targeted campaigns; optimize site pages, thought leadership, and stories for qualified traffic.

Marketing Ops : Stand up and own the marketing tech stack (CRM / marketing automation, analytics, web CMS, email, socials); set up dashboards, attribution, and experimentation frameworks (A / B tests, cohorts).

Pipeline Partner : Work tightly with our BDR / AE function.

Brand & Communications : Maintain voice and tone consistent with August across web, press notes, partner announcements, and customer stories.

Launches : Orchestrate multi-channel launches for new workflows and product capabilities; ship fast, iterate faster.

Ideal Candidate Early-stage operator with experience at high-growth, Series A–D startups.

Editor-level writing : able to translate complex legal / AI topics into crisp, accurate copy.

Events athlete : has run conferences end-to-end—budgets, vendors, logistics, demos, and follow-through that turns meetings into pipeline.

Growth mindset : has owned SEO / content programs and can show traffic and revenue impact.

Marketing ops fluency : comfortable wiring tools, building dashboards, and instrumenting attribution.

Extremely energetic, ownership-driven, and comfortable moving quickly with limited resources.

Nice to Have Familiarity with legal workflows (contracts, diligence, discovery) and / or AI tooling.

Light design chops (e.g., Figma / Framer) to polish assets independently.

Social storytelling with a clear distribution POV for professional audiences.

What Success Looks Like (First 90 Days) Ship a content system : style guide plus four recurring content pillars (customer stories, product notes, POVs, partner spotlights).

Stand up marketing ops : CRM / automation, UTMs, dashboards, SEO baseline, lead routing, and event attribution.

Deliver a flagship conference plan : goals, target lists, messaging, meeting blocks, booth + swag, and post-event cadence.

Publish two customer stories / case studies and one product launch update with measurable pipeline impact.

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