Vice President, Marketing (NSCLC)

Marketing Executive Leader

Reporting directly to the VP, US Field and Marketing, the marketing executive leader will help develop and deliver Revolution Medicine's marketing plans for the company's lead KRAS programs in preparation for anticipated launches. You will grow your team to support expanding marketing needs. This position is based out of our headquarters in Redwood City, CA.

The Vice President of NSCLC Marketing will be responsible for setting and characterizing winning product / portfolio strategies (National and Regional) and leading the NSCLC marketing team related to developing and executing omnichannel tactical portfolio and brand plans to establish a successful launch trajectory.

Strategies will be developed based on comprehensive market knowledge and competitive research, both quantitative and qualitative and expert level knowledge of the market.

Regional assessments and differences will be critical in understanding the needs of local communities and will recommendations and strategic plans. In addition to home office marketers, you will partner closely with the team of field-based marketers responsible for Insights and Advocacy.

This role will be responsible for leading and developing a team of marketers, collaborating across the enterprise to ensure cross tumor, portfolio and pipeline considerations are incorporated into Launch Planning.

VP of Marketing will inspire a shared vision for cross functional partners to achieve product / portfolio goals and objectives together.

This role will work closely with portfolio strategy, corporate strategy leadership to translate longer-term product goals into relevant downstream marketing activities, achievable over a 25-year time horizon. Including Global considerations as appropriate.

This role will work across the organization to represent marketing in various leadership forums, Sr Leadership Meetings as needed.

Operate as ambassador of the company, establishing organization as trusted member of the healthcare community to all relevant stakeholders (Patients, HCPs, Payers, Policy makers, Industry peers).

Strong collaboration & influencing skills : demonstrated ability to interact creatively and collaboratively with internal and external teams and partners while bringing an analytical mindset with the ability to work across several diverse dimensions. Must be a strong team player with demonstrated success in engaging teams and influencing throughout the organization.

Own and strategically manage marketing budget and managing initiatives to maximize the investment. Leverage data driven marketing solutions to continuously optimize and drive efficiencies.

Collaborate closely with sales leadership to develop marketing strategies and materials that support sales activities and product promotion.

Results-driven orientation : In an environment with increasing competition, the leader must demonstrate a consistent sense of urgency to support the sales team in achieving performance expectations.

Able to operate effectively in an environment wherein executives are expected to balance strategic activities with daily tactical activities, and to roll up their sleeves when appropriate.

Adaptable; capable of accurately assessing situations quickly and adapting plans accordingly. Ability to work in a fast-paced environment in a flexible and nimble manner.

Essential Duties Include, but are not limited to, the following :

• Delivering product / portfolio positioning, and messaging, marketing mix, awareness and educational plans, and customer and digital growth initiatives.
• Developing and implementing promotional and medical education strategies for HCP audiences, with responsibility for creative development, agency management, segmentation, product positioning and annual brand planning.
• Establishing Key Strategic Partnerships and lead field team responsible for C suite engagement of Key Health Systems, IDN, GPO's, institution formulary status and guidelines
• Establish and design strategic partnerships and lead team to support the execution plan with key business executive partners (diagnostic companies, EMR partners)
• Partner to shape strategies with lead of RIED team with responsibility to interface with National and Regional KOL to develop advocacy and gather Insights.
• Understanding the needs and develop strategies for top institutions, key opinion leaders, the competitor landscape, and educational programming needs

Candidate demonstrates :

Required Skills, Experience and Education :

Preferred Skills :