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Director of Leasing and Marketing
Director of Leasing and MarketingMediabistro • Stamford, CT, United States
Director of Leasing and Marketing

Director of Leasing and Marketing

Mediabistro • Stamford, CT, United States
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Director of Leasing and Marketing

Location : Stamford, CT (On-site)

Travel Required : Stamford, Norwalk, and Jersey City, NJ Company Overview

Building and Land Technology (BLT) is a leading real estate development and management firm overseeing a portfolio of more than 4,000 luxury residential apartment units across Stamford, Norwalk, and Jersey City. Our mission is to deliver exceptional living experiences through thoughtfully designed communities, outstanding customer service, and innovative marketing strategies. Position Overview

The Director of Leasing and Marketing provides strategic direction and leadership for all leasing and marketing activities across BLTs residential portfolio. This individual will design and execute comprehensive leasing, pricing, and brand strategies to achieve occupancy and revenue goals while ensuring a consistent and premium resident experience. The ideal candidate combines data-driven decision-making with strong leadership and a passion for developing people and brand impact. Key Responsibilities for the Director of Leasing and Marketing :

Leasing Strategy & Revenue Optimization

  • Develop and implement data-driven leasing and pricing strategies to meet or exceed occupancy, rent growth, and renewal goals across all properties.
  • Collaborate with the VP of Operations and Area Managers to align pricing, unit availability, and concession strategy with market demand.
  • Collaborate with our internal analyst team to optimize rental rates and absorption.
  • Oversee daily leasing operations, ensuring consistent training, to ensure consistency in standards, performance, and resident experience.
  • Ensure all leasing activities comply with fair housing and regulatory requirements.

Team Leadership & Development

  • Lead, motivate, and mentor all Leasing Managers, Leasing Consultants and marketing team members across BLTs portfolio.
  • Create and implement standardized leasing training programs focused on sales excellence, customer experience, and technology utilization.
  • Establish clear KPIs for leasing teams and review results regularly to drive accountability and engagement.
  • Foster collaboration between leasing, operations, maintenance, and resident services teams to ensure seamless communication and workflow.
  • Promote a culture of hospitality, responsiveness, and professionalism throughout all resident and prospect interactions.
  • Collaborate closely with the Director of Resident Services to ensure seamless communication between leasing and resident support teams.

    • Marketing & Brand Management

  • Develop and oversee integrated marketing plans for each property, including digital, social media, print, and experiential campaigns.
  • Manage BLTs marketing calendar, digital assets, and online presence to maintain a consistent, high-impact brand image.
  • Partner with digital agencies and advertising vendors to maximize qualified lead generation and reduce cost per lease.
  • Oversee creative content development (photography, video tours, print collateral, signage, and promotional materials).
  • Direct the design and maintenance of property websites, ensuring SEO optimization and conversion-focused design.
  • Represent the brand at community and industry events to strengthen BLTs market positioning and partnerships.
  • Partner with local organizations, businesses, and relocation companies to strengthen brand visibility and referral networks.
  • Develop and maintain relationships with relocation firms, corporate housing providers, universities, hospitals, and major employers to create a steady pipeline of qualified leads.
  • Pursue corporate and student housing partnerships to expand recurring occupancy and reduce marketing dependency on retail leads.
  • Coordinate marketing efforts for new developments, renovations, and lease-up campaigns.

    • Data, Reporting & Technology

  • Implement and manage reporting dashboards to track leasing, lead sources, and marketing ROI.
  • Evaluate and leverage technology automation solutions to streamline the leasing process and workflows and improve response times.
  • Deliver regular performance reports highlighting leasing velocity, summarizing occupancy, market trends, and campaign effectiveness.

    • Customer Experience & Retention

  • Collaborate with the Director of Resident Services to ensure consistent service quality and resident retention strategies. Create and support resident engagement programs, community events, welcome programs, and renewal campaigns that reinforce loyalty and enhance community culture.
  • Oversee the handoff process from prospect to resident, ensuring a seamless leasing-to-living experience.
  • Develop and implement standards for resident and prospect communications that ensure professionalism, responsiveness, and equal treatment consistent with Fair Housing requirements
  • Track and report on customer satisfaction metrics

    • Qualifications for the Director of Leasing and Marketing :

  • Bachelors degree in Business, Marketing, Communications, Real Estate, or related field (or equivalent combination of education and relevant experience)
  • 710+ years of progressive experience in residential leasing, marketing, or real estate operations; 3+ years in a leadership or multi-site role.
  • Proven success managing leasing operations for large multifamily or mixed-use portfolios.
  • Strong knowledge of the Stamford, Norwalk, and Jersey City markets preferred.
  • Demonstrated expertise in CRM, marketing analytical tools and property management systems.
  • Excellent leadership, communication, and analytical skills.
  • Deep understanding of fair housing and compliance regulations.
  • Ability to travel between communities regularly

    • Compensation & Benefits Provided to the Director of Leasing and Marketing :

  • Compensation is commensurate with experience
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Life Insurance and Disability Coverage
  • Paid Vacation, Sick Leave, and Holidays
  • Tuition Reimbursement Program
  • Housing discount at BLT-owned properties

    • Equal Opportunity Employer

    BLT is an Equal Opportunity Employer committed to diversity, inclusion, and equal opportunity in the workplace.

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