Director, Market Insights - Small Business

Director, Market Insights - Small Business

This role will be based in San Francisco Bay Area or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

About the Role :

We are seeking a highly strategic, hands-on, customer-obsessed senior insights leader to lead our Small Business Insights function. You will be a full-stack insights builder and partner to the Small Business marketing team who shapes how LinkedIn shows up for small business owners, helping them find customers, hire talent, and grow with confidence.

About the Team :

As a part of the newly created Market Insights & Marketing Strategy function, Market Insights team is the research and insights CoE that enables LinkedIn Marketing to make confident, audience-centric, data-driven decisions that drive growth and impact across marketing's highest priorities. We create deep audience understanding, deliver well-synthesized and actionable insights from research and other data sources, utilize intelligent technology, and operate as a full-stack strategic partner to deliver (insert marketing's mission here).

Key Responsibilities :

• Lead Insight Development : Identify key business opportunities and develop insights roadmap in collaboration with Small Business marketing leadership and cross functional partners.
• Drive Strategic Alignment : Frame strategic decisions, facilitate alignment across teams, and ensure marketing is set up to succeed through insight-driven approach.
• Execute Research : Design and conduct qualitative and quantitative research to inform marketing strategy, brand development, and go-to-market planning.
• Synthesize & Translate Insights : Integrate findings from multiple sources (primary research, behavioral data, market trends) into clear, actionable recommendations.
• Influence & Communicate : Deliver compelling insights that inspire action across Small Business Marketing and executive teams. Ensure insights are embedded into decision-making processes.
• Commercialize Insights : Partner closely with the marketing team to ensure insights are not only understood but also applied to drive measurable business outcomes.

Qualifications

Basic Qualifications :

Preferred Qualifications :

Suggested Skills :

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $179,000-$280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to :

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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