Head / Director, Growth & Lifecycle Marketing (US)
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About Scoutbee
Scoutbee’s market-leading supplier data platform empowers procurement professionals to enhance their master data, make better sourcing decisions, and find and onboard new suppliers from all over the world. Powered by AI and ML, Scoutbee enables faster end-to-end strategic sourcing projects with up to 90% less effort than traditional methods. If you’d like to find out more about what we do, and see what daily life at Scoutbee looks like, please feel free to visit our website or follow us on LinkedIn, Twitter, Facebook, and YouTube.
At Scoutbee, we’re building the world’s most intelligent supplier discovery and qualification platform, powered by AI and backed by a rapidly growing network of global buyers and suppliers. We’re growing fast and hiring a Head / Director, Growth & Lifecycle Marketing to drive activity and engagement across our buyer-supplier marketplace. In this role, you’ll ensure buyers are actively using the platform to find suppliers and publish sourcing events, while keeping suppliers engaged and aligned with demand.
This is a highly strategic and cross-functional role. You’ll work across product, growth, supplier experience, and customer success - connecting the dots to unlock marketplace potential. You’ll engage with senior leaders, shape segment-specific strategies, and lead programs from concept to execution.
Your Role In Our Beehive
- Full-funnel Growth : Design and lead integrated campaigns across acquisition, activation, engagement, and retention
- Lifecycle Marketing Strategy : Build journeys that move suppliers from first touch to monetization using email, paid, and in-product channels
- Performance and Organic Growth : Own paid media (SEM, social, retargeting), SEO, and earned content to drive efficient acquisition and meet CAC targets
- Segmentation and automation : Deploy segmented nurture streams and trigger-based workflows that personalize messaging and boost conversion
- Experimentation and Optimization : Run A / B tests across landing pages, ads, and email campaigns to drive incremental lift
- Cross-functional Collaboration : Work closely with product, analytics, and supplier success to align goals and drive lifecycle outcomes
- Team Leadership and Scaling : Manage and mentor a team, scaling out the function to match our growth ambitions
What You Bring To Our Beehive
8+ years of experience in growth or lifecycle marketing in B2B SaaS or marketplacesA proven track record of driving acquisition, conversion, and monetization with measurable resultsDeep understanding of performance marketing, lifecycle automation, and marketing analyticsStrategic thinker with hands-on execution skills and comfort leading cross-functional initiativesExperience managing and mentoring teams in fast paced, high-growth environmentsBonus : Experience in a Post-Merger Integration environmentWhat Success Looks Like
Growth in qualified supplier signups and paying users driven by acquisition and nurture campaignsDecrease in Customer Acquisition Cost (CAC) while maintaining or improving conversion ratesIncrease in activation rate and supplier engagement across key lifecycle stagesReduction in churn and reactivation of dormant suppliers through targeted campaignsClear performance benchmarks and reporting across all funnel stagesWhat’s in it for you?
Opportunity to help shape the world’s biggest procurement networkWork cross-functionally with top talent across GTM, product, and platform teamsCompetitive compensation and wellness budgetsRemote-flexible, mission-driven culture committed to better global procurementWe’d love to hear from you. Scoutbee is an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to ethnic background, color, religion, gender, sexual orientation, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
Seniority level
DirectorEmployment type
Full-timeJob function
Marketing and SalesIndustries : Software Development#J-18808-Ljbffr