Talent.com
BL Marketing Sr. Specialist

BL Marketing Sr. Specialist

BDO USAGrand Rapids, MI, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Senior Marketing Specialist

We are seeking a senior marketing specialist with a passion for helping execute GTM campaigns and programs. This role will work directly with the marketing leaders for our business lines and serve as an integral team member in helping drive marketing results for these practices. Focus areas include Advisory, Assurance and Tax. Must have a passion for brand storytelling, digital marketing, content development and execution, and marketing collateral development. Looking for a self-starter who will work closely with the marketing leaders on the day-to-day execution of the GTM campaigns and other marketing tasks as needed.

Job Duties

General

  • Collaborates with other marketing teams to manage identified marketing programs and projects and the creation of specific deliverables to support the practice, including but not limited to market research, external events, webinars, content development, digital and web support, and social media
  • Develops messaging for buyer groups and value proposition for services and solutions
  • Supports business line marketing leaders who act as a strategic partner to business line and business development leaders; support development of integrated marketing plans and strategies that will deliver on business goals and objectives

Events

  • Provides support and follow up in the execution of business line related events, sponsorships and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events and roundtables
  • Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
  • Plans and manages event budgets
  • Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelines
  • Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
  • Content and materials development

  • Supports development of marketing content and materials across all media by ensuring they reflect targeted, on brand messaging
  • Manages review process with marketing and client service professionals as well as appropriate compliance reviews
  • Campaign development and management
  • Works with business line marketing leaders to execute marketing campaigns and programs that align with business objectives
  • Collaborates with the digital, automation, email, web, and social teams to execute digital campaigns and content
  • Contributes and shares best practices across and firm
  • CRM Management

  • Works with CRM and Digital Marketing to develop and refine targeted lists for specific vehicles and relevant audiences
  • Assists with targeted business line data management including clean up and marketing list refinement
  • Sponsorship and Networking

  • Collaborates with business line marketing directors to define sponsorships for yearly marketing plan
  • Manages the requirements of sponsorships as outlined by the organization and sponsorship level benefits to include working with designated marketing teams to create and manage sponsorship deliverables and internal sponsorship processing needs
  • Communicates upcoming networking opportunities to appropriate stakeholders and participants
  • Knowledge Management and Research

  • Ensures internal portals have the most complete and relevant content
  • Supports internal knowledge programs on business line services
  • May travel as needed

    Other duties as needed

    Qualifications, Knowledge, Skills and Abilities

    Education : Bachelor's degree and three (3) or more years of marketing experience, required; OR High School Diploma / GED and six (6) or more years of marketing experience, required

    Experience : Experience working in accounting, financial consulting, business advisory and / or professional services, preferred

    Software : Proficient in the use of Microsoft Office Suite, specifically Excel, Word and PowerPoint, required

    Other Knowledge, Skills & Abilities :

  • Superior verbal and written communication skills
  • Excellent organizational and project management skills
  • Strong interpersonal skills
  • Ability to interact effectively with people at all organizational levels of the Firm
  • Ability to work in a demanding, deadline-driven environment with a customer service focus
  • Ability to successfully manage multiple projects while working independently or within a team environment
  • Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc.
  • Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy and development
  • Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

    National Range : $80,000 - $95,000

    Maryland Range : $80,000 - $95,000

    NYC / Long Island / Westchester Range : $80,000 - $95,000

    California Range : $80,000 - $95,000

    Washington Range : $80,000 - $95,000

    serp_jobs.job_alerts.create_a_job

    Marketing Specialist • Grand Rapids, MI, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Marketing Manager, LSS, Americas

    Marketing Manager, LSS, Americas

    DematicGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    Dematic is seeking a strategic, customer-centric Marketing Manager to lead all marketing efforts for our Lifecycle Solutions and Services (LSS) business. This is a highly transparent and collaborati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Travel Nurse RN - ER / Trauma - $1,914 to $2,109 per week in Fremont, MI

    Travel Nurse RN - ER / Trauma - $1,914 to $2,109 per week in Fremont, MI

    TravelNurseSourceFREMONT, MI, US
    serp_jobs.job_card.full_time
    TravelNurseSource is working with AMN Healthcare to find a qualified ER / Trauma RN in FREMONT, Michigan, 49412!.Job Description & Requirements. Registered Nurse – Emergency Room - Travel - (ER R...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Accounting Specialist

    Accounting Specialist

    Marvel RefrigerationGreenville, MI, US
    serp_jobs.job_card.full_time
    Location : Greenville, Michigan.Middleby Refrigeration is seeking a motivated and detail-oriented Accounting Specialist to join our team in Greenville, MI. This essential role is responsible for supp...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Become a Surrogate, give the miracle of life, and earn up to $115,000 from home!

    Become a Surrogate, give the miracle of life, and earn up to $115,000 from home!

    Giving Tree SurrogacyHudsonville, MI, United States
    serp_jobs.job_card.full_time +1
    We are looking for a passionate individual with a sense of responsibility and willingness to help create families to join us as a surrogate. In this role, you will be instrumental in supporting indi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager - Healthcare Vertical

    Marketing Manager - Healthcare Vertical

    Advance LocalGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    Marketing Manager - Healthcare Vertical.Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and innovate our Advance Healthcare Marketing agency brand thro...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Ademicon is hiring : Analista de Marketing PL Curitiba - PR in Holland

    Ademicon is hiring : Analista de Marketing PL Curitiba - PR in Holland

    MediabistroHolland, MI, United States
    Desenvolvimento de briefings de criao, aes promocionais e feiras;.Solicitao e conferncia de planos de mdia on e off;.Gesto de verba e resultados das aes executadas. .Anlise de relatrios em geral par...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Marketing Insights & Analytics

    Director, Marketing Insights & Analytics

    SpartanNashByron Center, MI, United States
    serp_jobs.job_card.full_time
    At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation.We do this for our supply chain customers and U. In fact, we see a day when each will say,.Our Sparta...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager - Southeast

    Marketing Manager - Southeast

    Advance LocalGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    Hybrid-based position, ideally located within central Alabama (driving distance to Birmingham, AL).Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Vice President of Marketing, SMB and Mid-Market SaaS

    Vice President of Marketing, SMB and Mid-Market SaaS

    MarketPro Inc DefunctGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    MarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing who is ready to take our brand to the next level!. In this high-impact leadershi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sales Representative

    Sales Representative

    Integrity Trade ServicesAllendale, MI, US
    serp_jobs.job_card.full_time
    Integrity Trade Services is hiring a Sales Representative for our client to start immediately at $25 / Hour.Receive comprehensive benefits through ITS upon hire!. Apply product knowledge to marketing;...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Marketing Director

    Marketing Director

    Bath PlanetGrand Rapids, MI, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Marketing Director Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Company Overview Bath Planet of West Michigan is a premier provider of high-quality, affordable bath rem...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Marketing Director

    Marketing Director

    MediabistroGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions.Known for exceptional craftsmanship and customer service, we are a fast-growing company seek...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Marketing Operations & Demand Generation

    Senior Manager, Marketing Operations & Demand Generation

    MillerKnoll, Inc.Holland, MI, United States
    serp_jobs.job_card.full_time
    Our purpose is to design for the good of humankind.It's the ideal we strive toward each day in everything we do.Being a part of MillerKnoll means being a part of something larger than your work tea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Director of Marketing

    Director of Marketing

    MediabistroWayland, MI, United States
    serp_jobs.job_card.full_time
    Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on inve...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Licensed Marriage and Family Therapist (LMFT)

    Licensed Marriage and Family Therapist (LMFT)

    LifeStance HealthHastings, MI, US
    serp_jobs.job_card.full_time
    We are actively looking to hire talented Therapists in the area, who are passionate about patient care and committed to clinical excellence. Wanting to deliver high quality behavioral healthcare.Int...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Market Research Contributor

    Market Research Contributor

    Prime InsightsHolland, MI, United States
    serp_jobs.job_card.full_time
    Join thousands of members already earning with top-paying surveys and offers.Get started today and enjoy competitive rewards, fast payouts with no waiting periods, and the flexibility to participat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Business Technology Leader - Global Marketing

    Business Technology Leader - Global Marketing

    MediabistroGrand Rapids, MI, United States
    serp_jobs.job_card.full_time
    Business Technology Leader - Global Marketing.Location : Grand Rapids, MI, US, 49503.This role will serve as a key digital partner to the Global Marketing team developing brands and digital marketin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Part Time Medical Director Fremont, Michigan

    Part Time Medical Director Fremont, Michigan

    Theoria MedicalFremont, MI, United States
    serp_jobs.job_card.full_time +1
    Theoria Medical is a comprehensive medical group and technology company dedicated to serving patients across the care continuum with an emphasis on post-acute care and primary care.Theoria serves f...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Gun Lake CasinoWayland, MI, United States
    serp_jobs.job_card.full_time
    Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on inve...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Active Urologist

    Active Urologist

    United States ArmyHoward City, Michigan, US
    serp_jobs.job_card.full_time
    THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you'll receive benefits that you won't be able to get in a civilian career. Challenging Work Feel inspired with great case di...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours