Marketing Operations Specialist

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry's biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.

The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

Position Summary : Reporting to the

Sr. Director of

Marketing Operations,

the

Marketing Operations Specialist,

works to drive membership growth through inbound and outbound marketing techniques for THMA.

Primary Job Duties :

Build, test, and launch email, landing page, and event programs within Marketo, ensuring alignment with campaign goals.

Manage technical aspects of key marketing systems (Marketo and Salesforce) used to generate, distribute, and report on leads

Support data quality efforts through routine audits, list uploads, and contact enrichment.

Generate reports on primary marketing KPIs using Marketo and Salesforce

Develop a deep understanding of target market and segments to maintain a high-quality database of target companies with relevant titles, contacts, and contact details using Salesforce and Marketo

Assist in maintaining a clean database through regular audits and troubleshooting

Monitor campaign metrics and share insights with the team to support continuous improvement.

Communicate campaign performance results clearly to internal stakeholders.

Assist in documenting campaign workflows and recommending small process improvements

Establish and maintain scalable processes that ensure best practices in campaign and lead management

Influence the future-state of THMA's sales and marketing operations processes by providing evidence-based input and suggestions.

Minimum Qualifications :

Bachelor's Degree required

1-3 years' experience in Marketing Operations

Hands on experience with marketing automation systems (Marketo strongly preferred)

1-3 years' experience in building Marketo programs via Marketing Activities

1-3 years' experience building Marketo emails and landing pages

Experience with CRMs such as Salesforce or MS Dynamics

Experience building and interpreting marketing performance reports

Interpersonal Skills & Attributes :

Collaborative

Detail oriented

Metrics oriented

Strategic and creative problem solver

Process oriented with the ability to drive a project to completion

Ability to work independently and as a team member

Set-directed and resourceful

Outstanding analytical skills

Excellent organizational and time management skills

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision.

Benefits and Compensation :

THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.

Salary Range

$65,000-$70,000 USD

Notice of Equal Opportunity Employment :

The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.