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Director, Device Marketing
Director, Device MarketingAT&T • Atlanta, GA, US
Director, Device Marketing

Director, Device Marketing

AT&T • Atlanta, GA, US
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Director, Device Marketing

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose : Lead the end-to-end development and execution of consumer insight-based, data-driven, and commercially oriented strategies and tactics to maximize profitability and market share for the Cricket business, leveraging the Device portfolio. Ensure the Cricket Device portfolio offers a competitive edge from both a feature and price perspective, and utilize it to drive customer preference among new prospects and the existing customer base.

Key Roles and Responsibilities : Responsibilities may include, but are not limited to the following :

Develop and Implement Pricing Strategies :

  • Collaborate with the Strategic Pricing team to design and execute data-driven pricing strategies and policies to optimize volume, margin, and revenue goals, while adhering to strategic, financial, and administrative guidelines.
  • Innovate new pricing models and capabilities to maintain a strong competitive position.
  • Be an effective steward of securing subsidy investments from OEMs and deploying them to deliver strong returns.

Market and Competitive Analysis Dealer, National Retail, and Digital Channels :

  • Perform thorough market and competitive analyses to guide pricing decisions and provide actionable strategic insights.
  • Create go-to-market strategies for Dealer, National Retail, and Digital channels based on comprehensive research and customer segmentation.

    • Performance Evaluation, Financial Analysis, and Revenue Analytics :

  • Collaborate with the Strategic Pricing and Analytics team to leverage modeling and financial analysis in assessing the effectiveness of pricing strategies and recommending adjustments as needed.
  • Monitor revenue, margin, and volume trends to ensure subsidy investments deliver compelling returns on investment.

    • Product Lifecycle Management :

  • Manage all phases of the product lifecycle, from concept and development through launch and retirement, ensuring smooth transitions and ongoing product success.
  • Oversee budgets, funding requests, and coordinate with design, supply chain, quality, and marketing teams.

    • Product Roadmaps :

  • Develop and maintain robust product roadmaps, service guides, documentation, and analytic reports to ensure alignment with market needs and strategic objectives.
  • Drive initiatives to grow revenue and improve margins.

    • OEM Relationship Management, Stakeholder Communication, Talent Management, and Collaboration :

  • Lead relationships with key OEM partners.
  • Effectively communicate pricing policies to stakeholders and prepare executive-level reports.
  • Lead, mentor, and develop team members through onboarding, training, and performance evaluations.
  • Collaborate across departments to align with business objectives and support sales and marketing efforts.

    • Job Contribution : Directs and executes strategies that support the company's overarching mission. Oversees departmental programs, often taking a hands-on approach to designing and implementing key initiatives. Leads large teams, supervising both supervisors and career-level staff. Holds authority over hiring, performance management, promotions, and compensation decisions.

    Supervisor : Yes

    Education / Experience : Bachelor's degree (BS / BA) desired. 10+ years of related experience.

    Our Director, Device Marketing earns between $155,400 - $233,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

    Joining our team comes with amazing perks and benefits :

  • Medical / Dental / Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs : critical illness / accident hospital indemnity / group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
  • AT&T internet (and fiber where available) and AT&T phone

    • If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

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    Director Marketing • Atlanta, GA, US

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