Senior Lifecycle Marketing ManagerVirtualVocations • Richmond, Virginia, United States
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Senior Lifecycle Marketing Manager
VirtualVocations • Richmond, Virginia, United States
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A company is looking for a Senior Lifecycle Marketing Manager to drive growth through lifecycle initiatives.
Key Responsibilities
Lead the development and optimization of email content strategies for all brands
Execute email campaigns and manage the email trigger series to enhance customer engagement
Provide insights through monthly reports and stay updated on email marketing trends
Required Qualifications
10+ years of experience in lifecycle marketing, focusing on email strategy and data-driven decision-making
Strong understanding of customer journeys and engagement touchpoints
Hands-on experience with email platforms and HTML
Familiarity with CRMs, Hightouch, Customer.io, or similar tools
Analytical mindset with the ability to identify trends and implement insights
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Lifecycle Marketing Manager • Richmond, Virginia, United States
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