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DTC Retention Strategist

DTC Retention Strategist

VirtualVocationsLansing, Michigan, United States
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A company is looking for a DTC Retention Manager / Account Strategist (using Klaviyo).

Key Responsibilities

Serve as the main strategic point of contact for 15+ retained brands and lead client calls to translate business goals into actionable retention roadmaps

Collaborate with copywriters, designers, and project managers to deliver high-performing campaigns and ensure strategic alignment

Analyze performance data to identify trends, optimize strategies, and oversee A / B tests for continuous improvement

Required Qualifications

2+ years in Project / Account Management, Client Success, or Retention Strategy within a DTC / ecommerce agency

Highly proficient in Klaviyo and strong understanding of Shopify and modern retention marketing practices

Experience leading strategy calls and managing deliverables effectively

Ability to use data to inform strategy and drive measurable impact

Confidence in guiding clients toward retention wins and balancing strategic thinking with hands-on problem solving

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Retention Strategist • Lansing, Michigan, United States

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