Social Media Strategist (New York)

Social Media Strategist

Empire State Realty Trust, Inc. (NYSE : ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT's flagship Empire State Building, the World's Most Famous Building, features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor's 2025 Travelers' Choice Awards : Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT's portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space, and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified as a Great Place to Work by the global authority, Great Place to Work, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

Responsibilities

The Social Media Strategist will play a pivotal role in enhancing ESRT's digital presence by leading social media storytelling across real estate, corporate news, and events, while also spearheading the influencer marketing program for the Empire State Building's social channels. Reporting directly to the Director of Social Media, this position is central to ESRT's identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists each year.

• Assist with content calendar creation and management, including but not limited to : asset selection, copy, tracking link creation and scheduling of social media posts for all ESRT social channels to be aligned with brand objectives and marketing goals
• Manage social media campaigns and content development, including but not limited to : real estate content and series, corporate news and events, leadership appearances, and additional brand initiatives
• Work with content team to lead execution of ESRT content production
• Work with ESRT's leasing team and external office and retail brokers to craft social content that drives web traffic and overall leasing
• Prepare monthly, quarterly, and annual reports on ESRT social media engagement and ESB influencer relations
• Create content geared towards ESRT's Instagram and LinkedIn
• Grow influencer programs with, but not limited to, influencer outreach, maintain relationships, annual influencer event, and one-off visits
• Responsible for finding, vetting, and coordinating the arrival and tickets for all influencers
• Lead contract and collaboration negotiations with influencer teams
• Edit operating hours across Google, TripAdvisor, Twitter, and Facebook
• Review and edit content calendar from External social agency to maintain translation clarity and accuracy
• Manage expenses / annual budget for influencer relations
• Additional responsibilities as directed

What Success Looks Like

Required Skills / Abilities

Education & Experience

Physical Requirements

What You Can Expect

Benefits

Well-Being

$80,000 - $90,000 a year

Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and / or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

ESRT is an equal opportunity employer and is committed to providing a workplace free