Director of Marketing Operations Job at Unibail-Rodamco-Westfield in Los Angeles

We’re seeking a results-oriented and highly organized Director, Marketing Operations to lead strategic marketing initiatives and drive operational excellence across our portfolio of shopping centers. This role blends data-driven strategy, project leadership, and cross-functional execution, supporting both local marketing efforts and alignment with our Paris headquarters.

You’ll oversee the planning, coordination, and delivery of complex marketing projects—managing timelines, budgets, files, and scheduled deliverables. You’ll also guide center teams through 1 : 1 strategy sessions, track performance against OKRs, and ensure every initiative is aligned with business goals. Strong writing and communication skills are essential, as you’ll be responsible for crafting compelling presentations, reports, and executive summaries.

Project Management & Execution

URW is seeking a strategic, results-driven Director of Marketing Operations to lead high-impact initiatives across our portfolio of premier shopping centers. This role is a critical driver of operational excellence, blending data-informed strategy, project leadership, and cross-functional execution. You’ll support both local marketing efforts and global alignment with our Paris headquarters.

As Director, you’ll oversee the planning, coordination, and delivery of complex marketing projects—managing timelines, budgets, and performance metrics. You’ll guide center teams through strategic execution, track progress against OKRs, and ensure every initiative delivers measurable business value. Strong communication and storytelling skills are essential, as you’ll craft executive-level presentations, reports, and strategic summaries.

Key Responsibilities

Project Management & Execution

• Align Corporate Marketing priorities and team deliverables with company ROI goals
• Partner with Paris-based leadership to ensure global marketing objectives are reflected in U.S. execution
• Lead end-to-end project management for corporate and center-wide marketing initiatives—from scoping and planning to execution and post-campaign analysis
• Manage RFPs, vendor contracts, invoicing, and lifecycle documentation and tracking
• Define project deliverables, success metrics, and timelines for both local and global campaigns
• Coordinate multiple concurrent projects and ensure strategic alignment with center teams
• Facilitate 1 : 1 strategy sessions with center teams to support execution and performance tracking
• Oversee cross-functional collaboration and external partnerships to ensure timely, on-budget delivery
• Manage the Customer & Content Strategy (CCS) schedule, ensuring alignment with business goals and timely execution
• Support quarterly CCS reviews with SVP of Shopping Center Management and VP of Marketing, adjusting timelines and strategy based on performance data and market trends
• Continuously optimize CCS initiatives through performance analysis, strategic recalibration, and transparent communication

Data Analysis, KPI Development & ROI Reporting

Cross-Functional & Global Collaboration

Leadership & Team Development

Qualifications

Compensation : Exempt / $130,000-$160,000 + Discretionary Annual Bonus

Location : URW Corporate Office, Century City

Employment Type : Full-Time / In-Person

Reporting To : Vice President, US Marketing (direct)

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Unibail-Rodamco-Westfield provides reasonable accommodations for those who need them to complete the application or recruiting process and for employees who need reasonable accommodations to perform the essential functions of their positions due to a disability or for religious reasons. If you need to request accommodation during the application or recruiting process, please email ushr@urw.com.

Join us in Creating Sustainable Places That Reinvent Being Together.